Last Updated: April 22, 2024 by Ian Bass
Would you like a collection of thank you page design templates that engage new subscribers, turn them to raving fans and convert them into customers?
A well crafted thank you page has the potential to instantly provide value and build a strong connection with your subscribers.
In this article, we give you our top thank you page conversion tips here at Optimizepress, and showcase 15 new thank you page templates that you can get started with right now.
A thank you page is a critical page in your lead funnel. It's a page that every new subscriber sees.
When new subscribers visit your thank you page, they are most engaged in you and your offer and are looking for solutions.
That solution they seek could be to solve a problem, learn a new skill or enhance their life. The point is that each new subscriber sees your thank you page and seeks results.
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Getting your thank you page right means you can build a strong relationship with subscribers and turn them into fans and customers of your products.
To ensure your thank you page hits the mark, we have created 15 new thank you page templates and listed some "top tips" and recommendations for a conversion-optimised thank you page. We also recently released the landing page templates that work with these new thank you pages to make complete sets.
Oh... and as a bonus (which I will share later in the post), we've also released 14 new lead funnels.
When a visitor subscribes, you want to ensure you deliver what you promised them while giving them a route to further learning and interaction with you and your business.
A thank you page gives you that connecting page that provides access to your lead magnet and the opportunity for promotion, whether sales promotion or sharing additional content.
Without an optimized thank you page, you could leave your subscribers searching for more, making them look to your competitors for results.
Here are the main additional reasons you need a dedicated thank you page:
A thank you page gives subscribers instructions: You can outline the next steps people should take and how to use your lead magnet best. Just because someone subscribes doesn't mean they will use the lead magnet, so you should remind them of its benefits.
A thank you page can express gratitude and appreciation: Saying thank you to a new subscriber goes a long way. By demonstrating that you appreciate their interest in learning more about your business, you continue to enhance your connection with them.
A thank you page can build trust: Trust is a significant factor in turning a subscriber into a customer, so your thank you page allows you to deliver your landing page promises and enhance the relationship.
A thank you page continues the customer journey: Besides delivering your lead magnet, you can keep the subscriber engaged by promoting your other content and offers to them (more on this in a moment).
Before we get into further recommendations, here is the golden rule for your thank you page that you must follow! Your thank you page must deliver your lead magnet!
If you fail to include the lead magnet or instructions on how to access it on your thank you page, you will lose your new subscriber, and they will likely not trust that you have their best interests in mind.
As we have covered above the thank you page is the page on your website that is seen by some of your most motivated visitors.
So with that in mind it gives you opportunities to continue the customer journey and further engage subscribers in you and your offers.
Here are some of the key optimizations you should consider making on your thank you page:
You could miss out on conversion opportunities if you are not consistently testing and optimizing your thank you designs. Little tweaks to headlines, web copy, images, and promotional offers can significantly impact your results.
We have made the testing process easy with the built-in split-testing feature inside OptimizeFunnels. With just a few simple clicks, you can easily setup a new test to gather data and make decisions.
Now that you know the benefits of a thank you page and why you must have one as part of the customer journey, it is essential to get a clear picture of what an effective thank you page looks like.
We’ll now showcase 15 new thank you page templates that you can use in your business to get the results you want.
We have focused on guiding subscribers on what to do next for this template. We’ve also included an opt-in form for those people who enter the wrong email address on your landing page.
The second variation of the Coaching Workshop thank you page focuses on scarcity, which is a very powerful way to get visitors and subscribers to take action.
A thank you page can also contain a video, which is a proven medium for making a direct connection with your new subscribers.
Doubts or confusion can affect your conversions, so to alleviate this problem, this thank you page design includes an FAQ section to give people the answers they are looking for.
The cheatsheet thank you page contains a dedicated section to promote an exclusive offer. As we noted earlier in this post, your landing page must clearly deliver your lead magnet, which is front and centre on this template.
We focused this page on increasing the social reach of your lead magnet and encouraging new subscribers to share your free offer with others. Word-of-mouth advertising is a powerful way to get new subscribers.
Similar to the Coaching Workshop template, this thank you page focuses on giving new subscribers guidance. Including an image of yourself on the page helps you better connect with subscribers.
The second variation of this template focuses on sharing with subscribers what they can expect from you. Setting an intention like this builds anticipation for your future relationship.
The Free Video Training thank you page design works like a video sales letter. You can use this page to deliver your video lead magnets and promote an offer.
The Client Scale thank you page emphasises on making new subscribers a sales offer. The notification bar at the top of the page gives instructions on accessing the lead magnet, leaving the rest of the page to promote an offer.
This thank you page design focuses on email address confirmation. A lead magnet is not unlocked until specific steps are taken. This helps you secure your subscriber's primary email address. A dedicated section for subscribers to re-insert their contact details helps ensure the most connected subscribers.
This simple template uses bold colours to emphasise important elements on the page where you want to draw visitor attention. Visual clues like this help guide people to the information on the page you want them to notice.
The focus of this thank you page is increasing your social following. If you have social media accounts, getting subscribers to follow you gives you an additional avenue for communicating with them.
If you provide coaching, this thank you page is for you! The video section allows subscribers access to a video lead magnet and has areas for you to promote your profile and sell people on booking a private coaching session.
If you have a webinar to promote or group season, this thank you page has areas for clearly delivering your lead magnet and promoting your event.
We've paired these new thank you designs with the new landing page templates we released recently and created 14 new lead funnels for you.
A lead funnel is a proven way to turn visitors into leads. So, if you want to grow your email list and engage your new subscribers with an optimized thank-you page, these funnels are for you.
Using OptimizeFunnels, you can go from zero to a live working funnel within a few clicks, ready to capture leads.
The new Thank You Page collection includes a range of thank you pages optimized to help you best connect with your new subscribers.
Whether it’s sending subscribers to additional resources, increasing your social following, promoting exclusive offers or making a sale, the thank you page collection has everything you need to get started.
These new templates are available inside the OptimizePress landing page builder for you to access (for all plans).
Already an OptimizePress customer? Upgrade to the Suite.
Not yet a customer? Buy the Suite plan and get this template collection.
All of these templates can be edited to match that of your own branding.
For more in-depth insights on this topic, don't miss our blog post on 12 Best Thank You Page Examples to Boost Conversions
We'd love to hear how you plan to use these templates - let us know in the comments below...
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