Leadpages Vs ClickFunnels Vs OptimizePress - Choosing The Ultimate Marketing Platform

Are you looking for a landing page builder that is easy to use and quick to get started with but are currently unsure which one to choose from?

Whether you’re just starting out or you’re a seasoned business owner, you want the best tool for the job that not only saves you time and money but also gives you the most bang for your buck.

In this article, we’re going to look at and compare three page builders LeadPages, ClickFunnels and OptimizePress and highlight their core features.

Let's take a detailed look at where they differ and which might be the best for you.

Let's dive into the main features of each tool, checking out their strengths and weaknesses to see where they shine and where they could do better.

Leadpages, primarily serves individuals and businesses focused on page building and lead generation. The platform provides an array of tools, among which are the landing page builder, various pop-ups, and alert bars.

Leadpages also provides various other features to help market your product and boost conversions.

Here’s a look at the main features of Leadpages:

The landing page builder operates on a standard drag-and-drop model, providing a user-friendly interface. Leadpages also offers a variety of website and landing page templates for the initial setup.

Whether you choose a template or start with a blank canvas, you'll be directed to the landing page builder for further customization. Here, you can change the page according to your needs. Add widgets and sections or edit parts on the page by simply clicking on them.

The Leadmeter score is available with some templates and gives you real-time recommendations on how likely your page is to convert viewers into customers. 

This score changes with every major revision you make to elements on your landing page.

Leadpages offers analytics for your landing page or website, showing views, conversions, and earnings at a glance.

Click on any metric for detailed data. It tracks views uniquely, categorizing them as either a new view or a unique view. 

New Views count each time your page is viewed, even if opened multiple times by the same visitor. Unique Views focus on distinct visitors—so if one person repeatedly views the page, only a single view is counted.

Besides these, the analytics tool also provides information regarding your conversions, conversion rate, and earnings.

And that's about it, which is frankly not very much. If you want more detailed insights, you will have to integrate Leadpages with a third-party tool, which also likely means more fees depending on the tool you choose.

Leadpages includes several features designed to facilitate lead generation, among which are pop-up forms and alert bars. There are three types of pop-up forms on Leadpages:

1. Click-Event Pop-ups: These activate when a visitor clicks on a specific element or link on the page.
2. Timed Pop-ups: Set to appear after the visitor has spent a predetermined amount of time on the page.
3. Exit-intent Pop-ups: These are designed to capture the attention of users who are about to leave the site. The pop-up is triggered when the user's mouse movement suggests they are moving towards closing the tab or navigating away from the page.

You also have the option to add alert bars on your page, creating a sense of urgency to encourage visitors to convert immediately.

ClickFunnels is another option for a landing page builder and marketing tool. They offer the standard drag-and-drop editor along with a funnel builder and a range of other features.

The platform is designed for users who need something more than just a page builder. The focus is to eliminate the need for multiple tools to run your business effectively. Let's assess how successful Clickfunnels has been in achieving this objective.

While the complete list of all features ClickFunnels offers is quite extensive, there are only a few areas where they particularly excel. Below is an overview of the platform's key offerings.

ClickFunnels features a funnel builder equipped with all the necessary tools for creating a series of pages to guide your customers towards making a purchase.

You begin by selecting a goal for your funnel, such as a product launch, memberships, or sales funnels. Then, you are prompted to choose from over 100 free funnel templates – referred to as 'Recipes' by ClickFunnels – to help you get started.

You can customize the pages of your template with the platform's drag-and-drop page builder, which is equipped with a variety of design elements, widgets, and integration options.

If you sell courses or other services that require recurring payments and a tiered membership model, ClickFunnels lets you do just that.

Courses are divided into Modules, and nested within these are Lessons. You have the option to either create your own structure or let ClickFunnels design one for you.

You also have the flexibility to provide various pricing models, offering enhanced benefits for those who opt for higher tiers. However, some essential course creation features, such as assignments, quizzes, and course certificates are notably absent from the platform.

Workflows are email sequences designed to personalize customer experiences by setting triggers based on their activities within your funnels, such as sending automated emails to visitors who fill out a form.

So, when a user activates a trigger, like visiting your page or completing a purchase, it sets off a pre-defined sequence of emails tailored to their actions.

Workflows can be expanded with actions including conditional paths, split testing, delays, triggering another workflow, or setting goals based on customer actions. 

We did find this feature to be difficult to get used to. While ClickFunnels does promise that even beginners can use it, this won't be possible without extensively going over training material.

Unlike Leadpages and ClickFunnels, OptimizePress is solely a WordPress plugin that integrates directly with your site.

They have been the industry leader for more than a decade and have spent this time perfecting their product into the version it is today, so you know the platform has been tried and tested hundreds of times before it reached your screen. No slow speeds, or botchy page editors here.

If you need to craft a stunning website, a landing page that turns visitors into customers, or even a full-fledged membership portal – OptimizePress makes all of this super easy.

Here is a detailed rundown of areas where OptimizePress truly shines and what you can expect when choosing it as your marketing platform.

The OptimizeMentor plugin allows you to set up a membership model on your website and easily offer online courses on a recurring payment model.

Courses are divided into Modules, Lessons, and Chapters. You also get access to a range of pre-built course templates that can be customized for your personal offerings. 

The platform also allows you to set up advanced options such as content dripping, tiered membership levels, and content locking – pretty much everything you would need to run a successful membership site.

With the OptimizeFunnels plugin (part of the large OptimizeSuite) you can create detailed marketing funnels for your website to maximize conversions. 

You'll have access to both the essential and advanced features. Begin by selecting from a range of goals for your funnel, based on your desired outcomes. Then, you can choose from hundreds of ready-made templates or start from scratch with a blank canvas.

You get a bird's-eye view of all your funnel pages using the Funnel Visualizer, along with some of the page's key metrics, including the number of unique visitors, conversions, and the average conversion rate.

If you wish, you could also conduct a split test to determine if different pages yield different results.

At OptimizePress, we’ve made lead generation a key part for business owners by ensuring we include a whole host of features enabling them to get the most out of their subscribers.

With The Optin Form element, you will be able to select from a range of pre-designed templates, which you can freely customise using the OptimizePress Builder.
With the Optin Form element, you will be able to take advantage of powerful features:

• External Integrations: The ability to integrate with some of the most popular email autoresponders and webinar services.
• Extra Fields: The ability add custom fields to your optin fields to allow you to better segment your subscribers so you can market to them with emails and content that is best suited for them.
• GDPR fields: Ensure compliance with laws and regulations by adding consent checkboxes, allowing subscribers the choice to receive marketing emails from you.
• Phone Input Fields: We also recently added a phone field option to provide business owners with the ability to collect phone numbers from subscribers, including a dropdown selector for each country's area code.

Leadpages has three pricing tiers and is the cheapest of the three platforms. You can choose to pay either monthly or yearly – if you opt for the latter, you will get a discounted price.

• Standard Plan: $49 /month ($444/year paid annually)
• Pro Plan: $99 /month ($888/year paid annually)
• Advanced Plan: Custom pricing. 

They offer a 14-day free trial and a further 7-day money-back guarantee once it's over.

Clickfunnels also comes with three plans:

• Basic Plan: $147 /month ($1527/ year if paid annually)
• Pro Plan: $197 /month ($1884/ year if paid annually)
• Funnel Hacker Plan: $297 /month( $2497/ year if paid annually)

You get a 14-day free trial and the same monthly or annual options, with a considerable discount if you choose to pay yearly.

OptimizePress is a little different. While they do also offer three plans, they only have a yearly payment model in place, you can't choose to pay monthly. However, the prices are quite affordable so you aren't making a major dent in your finances.

• Builder Plan: $129 /year (1 site and no Suite features)
• Suite Plan: $199 /year (1 site including all Suite features)
• Suite Pro: $249 /year (5 sites including all Suite features)

Plus, they offer a 30-day money-back guarantee, so if you decide you aren't interested, you can always cancel your subscription and get a refund.

All three tools offer the core features to help build landing pages with little to no hassle, even if you don't have much experience with website building. However, when it comes to other functionalities, they differ. 

Here are the key differences between all three platforms:

ClickFunnels and Leadpages both provide some good hosted features to help you get started with launching pages along with additional advanced features that ClickFunnels provides with setting up advanced funnels.

But with their pricing structure being quite expensive, it can be a barrier for startups with limited funding who are just getting started.

However, if you would like an affordable and industry-leading solution that offers a suite of tools that are designed to get your entire business up and running that you completely control, OptimizePress is for you.

We provide everything from launching professional landing pages, a range of high-converting templates that are constantly added and updated, powerful checkout pages for collecting payments, and a membership site builder for providing premium and gated content for your customers.