Are you looking for inspiration to create a compelling sales page that gets your products and services noticed?

Creating a stunning sales page is critical for any business looking to sell online, but understanding what makes a page effective is the key to boosting conversions.

A sales page is a dedicated web page strategically designed to showcase and persuade potential customers to purchase a product or service online, effectively acting as a digital storefront for your business.

Regardless of whether you're selling courses, memberships, or other products online there are a few key elements that every effective sales page should include. By including these elements, you can set yourself up for success and increase your chances of converting visitors into clients.

To help you create a top converting sales page for your business, we have compiled 18 captivating examples of effective sales pages from a range of industries and we will discuss the reasons why they work so well for conversions.

A sales page serves as a platform to sell your products and services effectively and efficiently. Without a sales page, your customers may not fully understand the value of what you offer nor will they be convinced to make a purchase.

Unlike any other page, the sole purpose of a sales page is to highlight the unique features and benefits of your product or service. It should be written in a way that speaks directly to your customer's needs, providing them with a tailored solution to their problems.

To increase your chances of a successful sale, your sales page should target your customer's specific pain points and offer your product as the ideal solution.

Here are a few things that can be sold using a sales page:

In order to get your customers to buy, you will have to ensure that your sales page contains elements that attract, inform and drive your visitors to take action.

Here is what a traditional top converting sales page looks like:

Headline

The headline is the most important element of a sales page. The key to an effective headline is to ensure that it includes a strong claim and an end goal of what the customer will get if they buy your product.

We recommend testing your page using a variety of different headlines in order to find the highest conversions.

Description (Story)

This section will set the scene by describing the problems that a customer who is reading might also have and go on to introduce the solution (your product).

The better your understanding of your customer, the better this section will be as it will contain content that your customers will be able to better identify and connect with.

Feature/Benefit Bullet Points

This section is typically used to describe the features and benefits of the product and what the customer will be getting if they decide to purchase.

The more compelling these benefits and features are, the higher the perceived value that your product will be in the eyes of your customers, which will further encourage them to buy.

Testimonials

Social proof has been proven to increase the perceived trust of a product or service. So including positive testimonials of other customers who have purchased your product is essential.

As it shows other customers who have gained the benefits of using your product, this gives your offering more credibility and helps your customers remove any last-minute doubts about making a purchase.

Product Guarantee

In addition to testimonials, including a product guarantee helps remove risk and offers your customers a way out if they later decide the product they bought isn’t a good fit for them.

This increases trust and confidence that what you have to offer is valuable.

Order Form / Buy Button 

Lastly, this element is used to close the sale. You can either insert a ‘buy now’ button that takes the customer to a checkout page or include the order form directly.

We recommend testing both strategies in order to determine which one converts the best.

To help inspire your next sales page, we’ve compiled a list of 18 top converting sales pages across a range of niches. We’ve analysed each example and noted the key takeaways from each page.

Optimization Takeaway: The readability of your content is a significant conversion factor: For your main body text, use a minimum font size of 16px, with clear letter spacing and a clean font type like Open Sans. Limit the use of text decorations like bold or italics.

Amy Porterfield has a very organised layout for her sales page by having the text organised into its own column. This makes it easier to read and navigate.

Along with the layout, she also includes a common questions area, which is ideal for removing any possible objections her visitors may have before deciding to purchase.

Optimization Takeaway: Product images give visitors a showcase of product details and what their purchase would include. Including product images or a product video will help to convert visitors.

Auragin uses a clever image gallery area that scrolls between images, which is great for saving space on the page.

They also include the price and the call-to-action above the fold on the page, which cuts to the chase and gives customers the option to buy right away.

This may be a great page design option for you if your customers are primed to buy, as it will help nudge your customers into purchasing your product.

Optimization Takeaway: Use sub-headlines throughout your sales page to help capture the attention of visitors who skim through your page.

Copyhackers provides a good example of a traditional long-form sales page. It cleverly uses large bold sub-headings to help customers quickly skim through the content.

It also uses video to further establish a connection as well as show a small preview of the course being sold.

This is a great way to give customers a taste of what they will be getting and help them decide on their purchase.

In this example, Digital Marketer uses a similar approach to our earlier example by having the offer and call to action above the fold.

Again, helping the customer go ahead and make the purchase for those who would rather buy straight away instead of having to scroll and read through the sales content.

They also use graphics and feature blocks to neatly organise the content, which reduces scrolling and makes it easier to read.

Optimization Takeaway: Run A/B Split-tests to identify which page style and structure converts the most visitors.

What’s notably different about this example versus the example showed previously is the heavy use of text and less use of graphics and images.

The key focus here is on the type of visitor the page is selling to. As the topic is on building a linkedIn profile, it is heavily geared towards the professional who is used to and wants a more formal approach to learning about the product.

In this case, the page is laid out in a very formal way that looks more like a memo or document.

Optimization Takeaway: Use countdown timers on your page to increase urgency in your offers and improve conversions.

What we liked about this example is how Frank Kern uses simplicity in his marketing by including a simple video to sell his offer.

Selling is done through video which is embedded above the fold of the page with a countdown timer to invoke a sense of urgency and push the customer into making the sale.

Optimization Takeaway: Use proof wherever possible to improve the credibility of your offer and increase trust with your customers.

The example shown by Jay Vincent is a powerful illustration of how images can make a big impact on the customer’s decision to purchase.

He includes real before & after images of client results as well as his own in order to build credibility and authority in his niche.

He also spends a great deal of time explaining his story to help connect with the customer and build trust.

Optimization Takeaway: Use your brand recognition to help you sell and without having to rely on strong sales messaging.

What makes Jordan Peterson’s sales page stand out is his emphasis on his clients and customers.

He lists his testimonials towards the top of his page, which isn’t commonly seen on sales pages.

He also breaks down exactly what will be taught that doesn’t seem pushy or trying to sell to the customer.

Optimization Takeaway: Use feature boxes to organise your content and make it easier to read and digest.

In this example, Keap uses a sticky footer with a register button attached to make sure the call-to-action maintains the attention of the visitor.

This is great for increasing conversions and making sure you maximize the exposure of what your key objective is on your page.

Optimization Takeaway: Reduce the use of scrolling by including the most important elements of your page above the fold of your content.

Michael Hyatt uses a stock image that best describes the benefit of his training, which is a powerful way to evoke an emotional reaction from your customer.

As is often said that a picture speaks a thousand words, if you can find stock imagery that best describes the benefit of your product, it will help you reduce the content required to sell your product.

Optimization Takeaway: Use calendars to showcase your products content schedule to tease what your customers will receive upon purchasing your product.

Mindvalley uses multiple elements on their page that aren’t commonly used.

They include a calendar that breaks down what the event will cover as well as small widgets on the top half of the page, showing the number of attendees that have bought and attended the event.

This builds social proof and helps the customer know exactly what they will be getting once they’ve purchased.

Optimization Takeaway: Include endorsements from other recognised brands above the fold to quickly build trust and credibility.

What makes this example so effective is it’s heavy use of feature blocks and images to accompany it that make the page easy to navigate and read.

Unlike a traditional long-form sales page containing lots of text, it instead relies on organising the text into sections to allow the customer to quickly scan the content.

Optimization Takeaway: Use bullet-points to reduce content and to highlight the key benefits of your products and services.

Selena Soo heavily uses bullet points that focus on the benefits customers will be receiving if they decide to apply for her mentorship.

She uses a few images that highlights the key benefits of the program and to encourage visitors to take action. Unlike a traditional sales page, the call-to-action goes straight to a form to allow Selena to filter the best candidates that are a perfect fit for the program.

Optimization Takeaway: Use review badges from reputable and trusted review sites to cement the credibility of your brand.

In this example, Smile Direct Club uses ‘trust badges’ from reputable sources to build credibility and trust.

This is strongly recommended if you’re an established business that has just gotten online and is looking to get your existing offline endorsements to your new website.

Optimization Takeaway: Encourage your customers to provide before/after photos of their results to prove the viability of your product.

Similar to Jay Vincent’s example, The Sculpted Vegan includes images of her customer’s transformation to highlight the effectiveness of her program.

She also uses background stock imagery as background overlays to evoke a positive emotion for visitors, which further influences their purchasing decision.

Lastly, she includes a price for each section of her course to increase the overall value for money and make the price of the product more plausible for the customer.

In this example, there is a larger emphasis on images with shorter text being used nearer the top of the page.

What’s interesting here is that long-form content is reserved for the very bottom of the page, which will only ever be seen by customers who are ok to read more content.

It doesn’t force every customer to read through paragraphs of text, which can hinder their buying decision.

This example shows that you don’t have to have a lot of content in order to sell a product or service.

The page includes small blocks of text that are organised into columns, with the main features and benefits clear to read and understand.

This provides a refreshing reading experience for the customer who is otherwise used to seeing pages containing long forms of text.

What instantly stands out on Yogalates’ sales page is the selection of offers that are present on the page.

While they all belong to the same core offer, they offer various content delivery options, whether to join a live online class, attend a physical workshop or access pre-recorded material; catering to every type of customer.

There is also an opt-in form at the bottom of the page that offers the choice to join the newsletter if the customer decides not to buy, which is a great way to stay connected with your customers who you can sell to later.

As was shown above, creating a sales page does have a few moving parts, but when put together, it will make a massive impact on your business and provide you with the type of revenue that you’re looking for.

Here are our key takeaways:

With our OptimizePress Template library, you will be able to choose from a large selection of professional and high-converting sales pages so you can get up and running quickly.

Using OptimizeCheckouts, you can connect your sales page to a checkout to collect payments, offer order bumps and promote upsells.

OptimizePress is the leading funnel builder and landing page builder that is affordable and designed for solopreneurs and founders who need to get their pages live fast.

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