The Reverse Squeeze Page: Everything You Need To Know

As you can see from the image above, the funnel starts off with helpful content or content that contains a lot of value upfront. 

This is important as it helps your visitors get a taste of the quality of your content. So it's generally important that you offer your best stuff in order to give your visitor an incentive to opt into your email list.

The great thing about this method of collecting emails is that you can use it for a range of things:

• It builds trust prior to obtaining an email subscriber, which cuts out a lot of effort when initially warming up your list.
• You're able to sell and promote offers a lot sooner with very little risk of turning off your subscribers.
• You're able to build a list of red-hot and interested prospects who are eager to buy from you.

It's a great way to build trust without having a website or blog.

Now I don't know about you, but I quite like the idea of having a list of customers and buyers.

In fact, it's one of the main goals of any business owner whose primary goal is to turn their list of prospects into devoted fans, customers, and advocates of their products and services.

And it's precisely why a reverse squeeze page has become very popular in the last few years as more and more marketers have caught wind of its effectiveness.

But with the advantages out the way. This article can't be complete without some drawbacks.

1. Not all markets or industries will be able to use it.

Take for example a property-based business. Unless your website doesn't have a blog of some kind, which most modern websites will.

It will be impractical in this case to give away even more free information prior to collecting an email address unless the content itself is unique and provides a good segway into more in-depth content after the subscriber gives you their email address.

So perhaps giving away a free whitepaper with stats on the property market or a guide on how to value your property for selling could be sufficient, in which case a simple squeeze page promoting it with an opt-in form would be all you need.

Depending on your market, your business goals, and what you're looking to achieve, a reverse squeeze page may not be the ideal page to build.

Take some time to look at your business and have a think about whether a reverse squeeze page might be a good fit.

2. Focuses on segments of a market rather than the market as a whole.

If you're a car dealership for example, or an eCommerce store offering a range of products suited for different groups of people, then using a reverse squeeze page can miss a lot of potential customers who may be interested in your offers.

While you can build multiple pages to attract different types of people, this can be time-consuming and even impractical if you have a website that is more market-driven versus geared towards a specific niche.

How to use a reverse squeeze page

By now, you're probably eager to build your own reverse squeeze page and want to know the best ways to get started.

Well before rushing off, we do recommend taking a step back and analyzing exactly what your audience wants. 

It's the best place to start because after all, a poor offer will not give you the conversions you need and will save you a lot of time by planning and dialling down exactly what your customer's needs are.

Once you're ready, you will then need to decide how to best deliver the content. So here are a few ideas to get you going:

• Write an original piece of content as a blog post, offering in-depth information on a specific topic followed by an opt-in form to extend the content.
• Write a teaser article offering a small snippet of the full post with an opt-in to unlock the full article.
• Create a free video with useful content with an opt-in form to a free webinar.

Just a few ideas to get your creative juices flowing. But hopefully, this should give you some ideas of how easy this is to set up and not that difficult to run with.

Reverse squeeze page examples