Leadpages Vs Unbounce Vs OptimizePress: (Detailed Comparison)

Your landing pages decide how long your customer stays on your website. If they're clunky and slow, you will likely never see more than a handful of conversions. Even with beautiful landing pages, you need to optimize them to keep viewers engaged and interested.

Leadpages vs Unbounce vs OptimizePress all provide you the tools to craft landing pages that not only look great but also drive action.

That’s the broad focus of all three platforms – but when you get down to the nitty-gritty, they differ in features, ease of use, and overall flexibility in what you can do.

We’ve compared all three platforms to see how they compare and help you make the best choice for your online business.

Let’s start by looking at an overview of the features and pricing of each of these platforms:

In this section, we’ll discuss the key offerings of all three platforms. We'll explore their strengths, highlight areas where they could improve, and point out any features that seem to be lacking.

Leadpages is mainly a drag-and-drop landing page builder that comes with a few added marketing features to help you generate leads and sell your services.

The platform offers smart popups that trigger based on how a user interacts with your site, essential analytics of your website, integration with third-party tools, and other list-building features.

As with other landing page builders, you gain access to a template gallery with Leadpages, featuring done-for-you pages.

You get access to more than 250+ pre-built landing page and website templates. All you have to do is alter them to your desired color scheme, change the text to match your brand, and add or remove elements to suit your style.

You don't have to go through all templates to find the right fit either, use their filter tool to sort templates based on their style, industry, signature colors, and goal.

Although Leadpages markets itself as including 90+ integrations, we found that they have only 16 native integrations. These allow you to pass information on your leads (captured on your landing pages) to external CRM and email marketing services.

These are:

• ActiveCampaign
• AWeber
• Constant Contact
• Convertkit
• Drip
• Emma
• GetResponse
• GoToWebinar
• HubSpot
• iContact
• Infusionsoft/Keap
• MailChimp
• Marketo
• Ontraport
• Salesforce
• WebinarJam

As well as native integrations, you’ll also find Zapier which includes access to a wide variety of additional services - but this will come with an additional cost based on limits at Zapier. It’s likely the reference to 90+ integrations comes from inclusion of services available through the Zapier integration.

You can link Leadpages with tools like Google Analytics and Facebook pixels by using their built in header and footer code fields and inputting their HTML codes there.

If you’re more familiar with WordPress and have your website there, you can connect your Leadpages-built landing pages using their plugin. And if you're on a different platform, you can use the HTML code export to just grab the HTML code and publish your pages elsewhere.

Leadpages includes a number of additional conversion lead capture features that help you capture opt-ins away from your landing pages, Popups and alert bars.

Popups (previously known as Leadboxes) allow you to create Popup optin boxes that can be embedded across any of your websites using HTML code to capture leads away from your landing pages.

These popups are limited in terms of design scope, but can include basic lead capture optin forms as well as headlines, text, progress bars and countdown timers.

Alert bars are another feature that leadpages have added to try and capture additional market share from similar marketing tools.

With mobile-friendly layouts and text-based and optin form layouts, you can use alert bars to help promote special offers, or to capture leads across external sites like your blog or marketing website.

Unbounce is a tool designed for marketers and small to medium sized businesses looking to boost their online presence.

The platform helps you create landing pages and optimize them for conversions through additional features like A/B testing and pop-ups to experiment with and improve conversions.

Their new AI tools also allow the ability to save time on writing copy for your landing pages.

You can choose from 101 free templates, divided into a range of categories – or if you would like, you can start with a blank canvas instead.

The Unbounce builder works slightly differently to Leadpages and OptimizePress, with a “freeform” style. This means you can place elements and widgets anywhere on the page.

Whilst this sounds like an advantage, unless you’re an experienced designer, this lack of guardrails and guidance can mean your pages look disorganised and lacking important conversion focused layouts.

The editor includes a lot of technical options for adjustment of your elements and design, but again we found this targeted more specifically at experienced designers vs an entrepreneur or business owner that is working on building out their own landing pages.

Dynamic Text Replacement is an Unbounce feature that automatically adjusts your webpage content based on visitors' search queries.

For example, if you're targeting multiple keywords while advertising your website, this feature ensures that your landing page displays the same keyword as your search engine result, hence matching the user's search intent.

Users can add multiple different text replacements and give each variation a unique URL parameter.

Unbounce comes with several AI tools to help automate some of your website-building tasks.

• Smart Builder: Share some key details about your use case, company, and preferences, and Unbounce will generate a draft landing page for you. From there, you can fine-tune your page including colours, fonts, text, and other details to make it uniquely yours.
• Smart Copy: Allows you to fully automate writing copy for your landing page, emails, ads, and more. Give the tool some essential information regarding what you want it to write, the length, and the tone. SmartCopy will do the rest for you.
• Smart Traffic: This feature provides an alternative to split testing. It analyzes visitor details such as device, location, browser, and OS. Based on the collected information, it directs them to a landing page that has shown success with users of similar attributes in the past.

Whilst these AI features sound powerful, in our testing we found the results were mixed and often didn’t quite fit the use case we were aiming for with our landing page.

OptimizePress has been designed to be the complete tools suite for your online marketing business.

While it’ll meet all your landing page-building needs, it will also give you access to a range of marketing features to help you complete the journey for your prospects from visitor to buyer and customer.

All OptimizePres tools are based inside WordPress in the form of WordPress plugins, so all website management and page-building tasks will take place directly within the WordPress CMS.

This means you remain in full control of your content and can choose your own website hosting and domain to use with the platform, giving you optimal flexibility.

With the OptimzePress landing page builder you can transform your creative ideas into stunning, high-converting web pages in minutes.

You also have the option to choose from more than 400 page templates. These include "collections" of templates that include pages for entire websites, including thank you, about us, services, and checkout pages.

These collection pages all match in styling, making it much faster to build complete websites inside OptimizePress.

Building and customizing your pages inside OptimizePress is drag-and-drop simple with the grid-based editor. You can choose from over 50+ elements to drop into your pages and customize with the in-line settings, making it super simple to get the design of your dreams.

Tablet and mobile design optimization is simple with the ability to edit the page for each of these viewports to ensure your website looks good on all devices.

If you’re building a membership site, you can use the OptimizeMentor plugin, which is included with the OptimizePress Suite plan, is a great way to get started.

You can create different tiers of membership each with its own benefits and lock content to certain membership levels. This feature is great for those selling online courses that require a recurring payment model.

The platform takes the needs of creators and coaches into account and provides a range of features to ensure you can deliver content as you want it.

Use the content dripping feature to control when customers can access all your videos after signing up. You can choose to release content gradually over days, weeks, or months according to your preferences and how you want to pace students.

Once you have your pages built, you can use the funnel builder to decide the journey a visitor takes when on your website.

Choose from different categories based on your end goal – for example, lead generation. Once you have that done, you can start building the funnel itself.

The editor will allow you to move around your pages in the order you want. You can stick to the default template or customize it to another order. This section will also give you a view of the key metrics of your page.

This is also where you will create different versions of a page and split test to determine which performs better.

Starting off with Leadpages, they have three subscription plans, each with a greater number of features and limits:

• Standard Plan: $49/month ($444/year paid annually)
• Pro Plan: $99/month ($888/year paid annually)
• Advanced Plan: Custom pricing

Leadpages includes a 14 day trial to let you get familiar with the platform.

On the other hand, Unbounce has four pricing models. Each plan comes with the essential features of Unbounce. As you go up the price point, the limits for the number of conversions and visitors allowed increase. Here are the details of all four plans:

• Launch Plan: $99/month ($888/year paid yearly)
• Optimize Plan: $145/month ($1038/year paid annually)
• Accelerate Plan: $240/month ($2160/year paid annually)
• Concierge Plan: $625/month ($5628/year paid annually)

Unbounce also offer a 14-day free trial to allow you time to review the platform.

Lastly, OptimizePress has four main plans, the cheapest of which only allows access to the drag-and-drop page builder. The other plans have the same features, except that the most expensive has a higher limit of integration with 5 WordPress websites instead of just one.

• Builder Plan: $129/year 
• Suite Plan: $199/year 
• Suite Pro: $249/year

While OptimizePress doesn't have a free trial, they do provide a 30-day money-back guarantee. 

OptimizePress also includes 2 agency tiers if you’re looking to build landing pages and funnels for Agencies. These are priced at $399/year for 20 client sites or $599/year for 40 client sites.

Here are some of the main differences between the three platforms:

• Unbounce doesn't currently offer native support for setting up a blog. Leadpages has announced plans to introduce this feature in the near future. On the other hand, OptimizePress’s integration with WordPress means it automatically comes with one.
• Unbounce imposes restrictions on the number of conversions and visitors allowed per month. In contrast, both Leadpages and OptimizePress don't have any similar limitations.
• Unbounce focuses on designing landing pages, while Leadpages and OptimizePress provide a wider range of options, allowing users to create entire websites.
• OptimizePress comes with a host of additional features such as its funnel builder, and membership creation tools. Leadpages and Unbounce lack these features.

Ultimately, the best choice among Leadpages, Unbounce, and OptimizePress depends on what your business truly needs.

Your choice of a landing page builder platform is more than just a decision—it's an investment in the future success of your digital campaigns.

When choosing the right landing page builder for you it is important to consider your business goals, budget, and weigh up the optional features you need in order to make an informed decision.

OptimizePress not only helps you build landing pages and websites conveniently with an easy to use drag and drop editor but also without hassle using pre-built templates.

Once you have chosen the right landing page builder platform that helps you create high converting landing pages with ease, it is important to keep testing and optimising your pages to ensure maximum conversions.

Based on analysis of feature set, pricing and lock-in features, OptimizePress is our top recommendation for entrepreneurs, digital marketers and creators looking for the best platform to build their landing pages and websites.