25 Fitness Landing Page Examples From Industry Experts In 2024

When choosing a fitness coach or personal trainer, customers need to know that they are choosing the right coach for their needs. Here are 3 essential elements you can use to optimise your Fitness landing page for success

Easily turn website visitors into engaged customers with strategically placed call-to-actions. Remember to Keep them simple, make them visible and make them specific.

To create an engaging website that entices potential clients to learn more about your business, feature high-quality visuals. A few captivating images can give visitors a sense of what working out with you would be like and encourage them to take the next step in their fitness journey!

Showcase real stories from past and current members, as well as any reviews or ratings given. This will create trust among potential visitors and help them easily determine if this gym is right for their fitness journey.

Let's take a look at the fitness landing page examples from leading coaches, personal trainers and fitness professionals...

Kelseywells.com

Optimization Takeaway: Include images of your best photos that highlight your achievements.

Kelsey Wells is a personal trainer, wife and mother with a goal of helping women of all life stages to nourish and power their bodies, and strengthen their self-love and self-belief through fitness.

Kelsey's homepage features a professionally taken image of her in action, demonstrating her expertise and authority as a fitness trainer.

This approach of demonstrating one's personal fitness accomplishments can be a powerful tool for fitness professionals.

By showcasing visual proof and results, trainers can establish credibility and position themselves as experts in the industry.

Clients want to see that their trainers are capable of achieving their own fitness goals, and Kelsey's homepage serves as a prime example of this approach.

As you begin building your own personal training business and increasing your client base, remember to incorporate photos of yourself and your clients into your website.

This not only helps to establish credibility and expertise but also showcases the tangible results that you can deliver to your clients.

Zuzkalight.com

Optimization Takeaway: Add a unique sidebar opt-in or pattern interrupt to encourage signups.

Over the past 15 years, Zuzka has been educating herself and her followers/members in areas of fitness, nutrition and wellbeing.

Her short and intense workouts with your own body weight and/or minimum equipment (jump rope, kettlebell, sandbag..) has become increasingly popular and has generated hundreds of millions of views worldwide.

Zuzka's webpage features a unique sidebar opt-in area that expands when you hover your mouse over it.

This design element is both eye-catching and practical, as it highlights important information without being intrusive to visitors.

By using a unique design that is not commonly seen in the fitness industry, Zuzka sets herself apart from her competitors and creates a memorable experience for her website visitors.

Incorporating unique design elements into your website can be an effective way to differentiate yourself from others in your industry.

By offering a fresh and distinct approach to web design, you can capture the attention of potential customers and keep them engaged with your content.

Zuzka's use of the expanding sidebar opt-in area is just one example of how a unique design can help your page stand out from the crowd.

Massyarias.com

Optimization Takeaway: Craft a well-edited video to tell your personal story.

Massy has committed herself to a healthy life with which she herself has emerged from depths of depression and physical limitations to become the glowing motivational force she is to millions around the world.

She sets the example for how adopting a healthy diet and active lifestyle can change individual lives mentally, physically, and spiritually.

Massy has taken a unique approach to her webpage by including a professionally edited 5-minute video that tells her personal story and the reason behind her fitness journey.

Through this video, she is not only establishing herself as an authority but is also building a connection with her visitors and increasing their trust in her as a personal trainer.

Incorporating video content into your landing page is a powerful way to build transparency and connect with your audience. It also allows you to showcase your personality and provide your visitors with a glimpse of who you are beyond your brand.

If you want to build a deeper connection with your audience and establish yourself as an authority in the fitness industry, consider video content that tells your story.

Emilyskyefit.com

Optimization Takeaway: Use animated sections to showcase your flagship programs.

Emily Skye provides online training and an app for helping you achieve your fitness goals. Offering meal plans and tailored fitness programs for women all over the world.

She has since gone on to inspire millions of women from around the globe to transform their bodies and minds.

Emily's landing page stands out from the rest by including an animated and interactive section that highlights all of her flagship programs.

By doing so, Emily can quickly engage visitors with the various programs she offers without the need for the visitor to scroll.

This approach not only improves engagement but also helps boost conversion rates, which is the ultimate goal of any landing page.

When designing a landing page, it is essential to include opportunities for visitors to interact and take part.

If you can create a more engaging experience, you will foster a deeper connection with your audience.

Interactive elements like animations, quizzes, or surveys can make your content more memorable and help build a stronger relationship with your visitors.

12wbt.com

Optimization Takeaway: Offer free samples of your paid offers to improve sales.

Michelle Bridges is a successful personal trainer, author, and TV personality from Australia, who gained popularity as a trainer on the Australian version of The Biggest Loser from 2007 to 2015. She is well-known in the fitness industry and has established herself as a prominent figure in the field.

Michelle has come up with an excellent promotional strategy to entice her customers. As part of her marketing campaign, she offers a free sample of her 12-Week program.

This approach is a clever way to persuade hesitant customers and lure them into buying her program. By giving away an irresistible offer, Michelle has found an effective way to get her customers off the fence.

Offering a sample of a product or service that you know will provide immense value to your customers is an excellent way to demonstrate its worth.

Michelle's customers can try out her 12-Week program and see for themselves the benefits it offers without any financial risk. This approach helps build trust with customers and establishes long-term relationships.

Prettymusclesapp.com

Optimization Takeaway: Include before and after photos of your clients to build trust and credibility.

Erin Oprea is a highly respected and influential figure in the health and fitness industry, having helped numerous people achieve their fitness goals through her unique approach to personal training and wellness.

Her lasting impact on the industry is undeniable, and she continues to be a powerful force in the field.

Erin has dedicated a significant portion of her landing page to showcasing the testimonials and results that she can deliver to her clients.

Her approach is anchored on an animated photo gallery that highlights her clients' achievements and transformational journeys, affirming her credibility as a personal trainer.

This evidence-based approach not only validates Erin's expertise but also establishes trust with potential clients.

Erin achieves this by showing before and after photos, which serves as a powerful marketing tool.

This helps communicate the value of her program in a way that is both engaging and easy to understand.

By showcasing real-life examples of the success of her program, Erin can appeal to the emotions of potential clients and encourage them to take action, making it an effective way to differentiate her program from others and build a strong brand reputation based on real, tangible results.

Bodybysimone.com

Optimization Takeaway: Offer free video previews of your online classes to build desire.

Simone De La Rue, an Australian personal trainer and former professional dancer, founded the successful fitness brand Body By Simone, which offers a variety of fitness classes, online programs, and a wellness app.

Her approach to fitness is a combination of dance-inspired movements, strength training, and cardio that creates a full-body workout that is both enjoyable and effective.

Simone has taken a unique approach to her class listings by separating them into distinct columns and incorporating a video play icon for each one.

This design feature is a great way to catch visitors' attention and encourages them to click and explore further.

When a visitor hovers over the video icon, a popup appears that includes a brief preview of the program, helping visitors determine whether the program is right for them. Clicking the video icon plays a preview of the class.

If you are selling a video course or program, it's essential to showcase its value and benefits to potential customers.

One way to do this is by including small previews of the content on your sales page, as Simone has done on her website.

Incorporating video previews into your sales page is an effective way to create a more engaging and compelling experience for potential customers.

Chrispowell.com

Optimization Takeaway: Include content that is regularly updated.

Chris Powell's impact on the fitness industry has been enormous, inspiring and empowering countless individuals to reach their fitness goals and lead healthier lives.

As a highly respected and influential figure in the field, Powell's unique approach to personal training and weight loss continues to motivate and guide individuals who seek to transform their bodies and improve their overall health.

Chris has added a "What's New" section that is regularly updated with information about his new programs and podcast episodes.

This demonstrates Chris' commitment to providing valuable content, keeping visitors engaged, and building trust with both new and existing visitors.

It also serves as a reliable source of up-to-date information for both new and returning visitors to his website. In addition, this update feature helps improve his website's ranking on Google's page ranking algorithm.

This will allow your content to be shown on Google’s search engine, which will help your page get seen by more visitors who are likely to consume and buy your offers.

Thebodycoach.com

Optimization Takeaway: Use background videos of your clients taking your program.

Joe Wicks is a prominent figure in the health and fitness industry, known for his popular "Lean in 15" program that blends effective workouts with healthy, simple-to-prepare meals.

Through his innovative approach to fitness and nutrition, Wicks has inspired and motivated countless individuals to pursue a healthier lifestyle and achieve their fitness goals, cementing his place as a significant contributor to the industry.

Joe's landing page features a hero section that includes a background video of his followers exercising to his routines.

This design feature helps to alleviate any reservations or doubts that new visitors may have about whether they will be able to take part in his programs.

By showcasing the community of people who have successfully engaged with Joe's programs, he is able to inspire confidence in potential customers.

Removing any doubts and fears on a landing page is a critical element in improving conversion rates and building a customer base.

By highlighting the success of previous clients and showcasing the value of your product, you can create a compelling case for why visitors should engage with your services.

Using a video background in this way also allows for this content to be included in a more subtle way, without taking up additional page real estate.

Tracyanderson.com

Optimization Takeaway: Use video where possible to establish trust and credibility.

Tracy Anderson is a well-known American fitness entrepreneur, author and the creator of the Tracy Anderson Method. She gained fame as a celebrity trainer, working with A-list clients such as Jennifer Lopez, Madonna, and Gwyneth Paltrow.

Her fitness approach is a blend of dance-inspired movements and targeted muscle work that produces a unique and effective full-body workout.

Tracy's landing page includes a featured video that showcases celebrities going through her fitness program, as well as footage of her appearing on popular talk shows.

This page feature is an effective way to establish Tracy's credibility and authority as a fitness expert and helps to build trust and a connection with potential customers.

For visitors who are not familiar with your brand or expertise, establishing trust and building a connection is essential. Including a video on your landing page that showcases your expertise and the success of previous clients is an effective way to do so.

Tonyhortonlife.com

Optimization Takeaway: Use video where possible to establish trust and credibility.

Tony Horton's impact on the fitness industry has been significant, with his approach to fitness and wellness inspiring countless individuals to lead healthier and more fulfilling lives.

Through his emphasis on a balanced and holistic approach to health, he has helped many individuals achieve their fitness goals and establish sustainable healthy habits.

On Tony Horton's landing page, he has included a hero section that features a slider showcasing all of his products and services.

By using this design feature, Tony is able to maximize the value of his landing page by providing visitors with maximum exposure to his paid products and services.

Incorporating a slider onto your landing page is a great way to showcase a selection of products and services without taking up too much space on the page.

This design feature is also an effective way to give visitors a glimpse into what you have to offer, which can encourage them to explore your website further and engage with your services.

Jillianmichaels.com

Optimization Takeaway: Include animated gifs to highlight key features.

Jillian is a well-known figure in the fitness industry, recognized for her straightforward approach to fitness that prioritizes high-intensity workouts and balanced diets.

Her programs, such as "Body Revolution" and "30 Day Shred," have helped numerous individuals achieve their fitness goals and establish sustainable healthy habits.

Jillian utilizes her landing page to promote her mobile app, showcasing animated GIFs of what the app looks like on a mobile phone.

This is an effective way to highlight the features of the app and demonstrate its capabilities in a visually compelling way.

Incorporating animated graphics and images onto your landing page is a great way to promote your products and services without using additional space on a page.

By using eye-catching visuals, you can effectively convey the benefits of your products and services, encouraging visitors to explore further and engage with your brand.

Iamdedicated.ulissesworld.com

Optimization Takeaway: Use a monthly and yearly payment plan to give customers options.

Ulisses is a highly influential figure in the fitness industry, whose approach to fitness and nutrition has inspired many individuals to pursue healthier and more active lifestyles.

His commitment to hard work and discipline has earned him respect in the fitness community, and he continues to serve as a source of motivation and guidance for those striving to transform their bodies and improve their overall health.

Ulisses has carefully crafted his landing page to showcase his core offer and incentivize visitors to take action. He utilizes two key design features that work in tandem to drive conversions.

The first design feature involves the use of monthly and yearly pricing options, providing customers with the flexibility to pay based on their personal budget and convenience. 

This allows customers to choose the payment option that best fits their financial situation, which can make a significant difference in their decision to purchase. 

By offering different payment options, Ulisses is able to appeal to a wider range of customers, increasing the likelihood that they will convert.

In addition to offering multiple payment options, Ulisses also makes use of persuasive design elements that encourage visitors to take action. 

These design features may include attention-grabbing headlines, powerful calls-to-action, and visually appealing graphics that highlight the benefits of his core offer. 

By incorporating these design elements into his landing page, Ulisses is able to capture visitors' attention, build interest, and ultimately convince them to take action.

Lazarangelov.com

Optimization Takeaway: Include social links to encourage followers.

Lazar Angelov is a Bulgarian fitness model, personal trainer, and entrepreneur, known for his impressive physique and large social media following.

Lazar has established his own fitness brand, which provides training and nutrition plans to help individuals achieve their fitness goals.

Lazar Angelov has included social links on the menu header of his landing page to provide visitors with information on where else they can follow him.

By maintaining a strong social media presence, Lazar is able to expand his reach and attract more people to his business.

Utilizing social media to promote your business is a great way to engage with your audience and increase brand awareness.

Additionally, Including links to your social media accounts on your landing page will encourage visitors to follow you and stay up-to-date with your latest content and promotions.

sergiconstance-coaching.com/programa-personalizado

Optimization Takeaway: Have a Q&A section to answer the most common questions.

Sergi's career in the fitness industry began in his early twenties when he began working as a personal trainer in his native Spain.

He soon gained recognition for his muscular physique and began competing in bodybuilding competitions, winning titles such as the Arnold Classic Europe and the IFBB Pro Spain.

Sergi Constance has included a Q&A section on his landing page to answer customers' most common questions.

This feature is essential for businesses offering products and services and is easy to set up.

By providing a Q&A section, you can address any potential doubts or concerns that customers may have, increasing the likelihood of conversion.

This is especially important for those who are on the fence about making a purchase or engaging with your services.

If you're just starting out, it's recommended to send a survey to your initial followers to get a feel for the types of questions they may have that could potentially stop them from making a purchase.

This allows you to address any concerns and build trust with your audience, which can be critical in the early stages of growing your business.

Optimization Takeaway: Educate your visitors about your business using video.

Scott Laidler is a personal trainer and fitness expert based in London, UK. He has over a decade of experience in the fitness industry and has worked with clients of all ages, backgrounds, and fitness levels.

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Scott Laidler has incorporated two videos on his landing page that serve to educate visitors about his program and demonstrate the effectiveness of his services.

The first, a “how it works” video, provides an overview of his program. This gives visitors a quick and easy way to get an insight into how Scotts’ training works to gauge suitability for themselves.

The second video showcases satisfied clients who offer positive testimonials about their experience. These videos serve as proof that Scott's program delivers results and is an effective way for visitors to achieve their fitness goals.

Using video social proof is one of the most effective trust-building factors you can utilise on your pages. Where possible you should look for opportunities to collect video testimonials and feedback from your customers and clients and display this prominently on your website.

Bodydesignbybrit.com

Optimization Takeaway: Offer specialized services tailored to the customer.

Brittney’s speciality is in helping women realize they can return to a strong and functional body after having kids.

She has a bachelor's degree from the University of Utah in Exercise Sports Science and Nutrition 2013, and soon after launched her own training business.

Brittney's unique selling proposition is highly attractive to new mothers looking to get back in shape after having a baby.

By offering a specialized service that caters specifically to this niche market, she stands out from the many fitness businesses that target a broader audience.

This approach allows her to better connect with her target clients and offer them the specific support and guidance they need during this transitional period.

If you are operating in a crowded market and want to stand out, “niching down” to a specific sub-niche of your target market can be highly effective.

This lets you offer a more specific, specialised offer to your target market. You can charge more for these specialised services, and appeal more closely to the wants and needs of your audience.

Forgept.com

Optimization Takeaway: Include images of your product or service being used by clients.

Michael is a fitness professional and an executive-level manager. He has earned multiple credentials from the National Academy of Sports Medicine, The National Exercise & Sports Trainers Association and the Spencer Institute.

Michael has incorporated an image of a client utilizing their mobile application, which serves as a powerful marketing tool to showcase the practical application of their product.

This approach offers a visual representation of the benefits that their app offers and can help potential clients better understand how the product works. By using imagery, Michael is able to make a stronger connection with potential clients and generate greater interest in their mobile application.

In addition to showcasing the practical use of their app, Michael's approach also builds social proof. By displaying an image of a satisfied client using their product, Michael is able to demonstrate that their app is being used by real people and is delivering positive results.

This approach helps build trust with potential clients and can make them more confident in their decision to purchase the app.

Ryanterry.co.uk

Optimization Takeaway: Use live streams and content updates to keep your landing page fresh.

Ryan Terry, a British professional bodybuilder and fitness model, is recognized for his aesthetic physique and has achieved numerous victories in bodybuilding competitions, including the IFBB Men's Physique competition in 2017.

He attributes his success to his disciplined diet and intense training regimen. Ryan has a considerable social media following and is considered to be a significant figure in the fitness industry.

Ryan’s landing page includes sections dedicated to live streams and updates from his key social media profiles, providing visitors with fresh and engaging content.

This not only encourages visitors to revisit the page but also allows Ryan to maintain a strong and consistent online presence.

By highlighting his social media profiles on his landing page, Ryan subtly encourages his fans to follow him on other platforms, which can help expand his reach and attract new customers.

This strategy can be especially effective for fitness professionals looking to build their brands and increase their visibility.

To emulate Ryan's approach, consider integrating your social media content into your landing page, creating a cohesive and engaging experience for visitors.

By providing regular updates and fresh content across multiple platforms, you can help establish your brand and build a loyal following.

Bodyweightwarrior.co.uk

Optimization Takeaway: Use timed popups to engage visitors and encourage opt Ins.

Tom is a movement expert and the creator of the popular YouTube channel and website, "Bodyweight Warrior," which focuses on bodyweight training, mobility, and movement practices.

With a background in martial arts, gymnastics, and yoga, he has dedicated years to studying and practising various movement disciplines.

Tom has employed a clever tactic on his landing page by including a timed opt-in popup that encourages visitors to sign up for his email list.

Building an email list is crucial for any business as it allows for direct communication with potential clients and the ability to provide value-added content that builds a relationship and can lead to future sales.

If you're looking to grow your email list, consider including an opt-in form or popup on your landing page. This works best when you include a lead magnet - a valuable incentive to join your list.

This is an easy way to encourage visitors to take action and provide their email addresses.

Once you have their email, you can continue to build the relationship and provide value through regular emails and newsletters.

Minusthegym.com

Optimization Takeaway: Include testimonials to provide proof of his programs.

Ryan Sadilek is a highly experienced fitness and nutrition professional, holding several certifications such as ACE-CPT, ACE-FTS, and ACE-FNS.

He is a passionate advocate for health and fitness, with a particular focus on internal healing, better movement, pain reduction, and promoting longevity.

Ryan's landing page is intentionally simple, in part because he has a large following on YouTube. With nearly 500,000 subscribers, he has built up significant authority and credibility in the industry, which means he doesn't need to provide extensive proof or evidence that his methods work. Instead, he can rely on his reputation to attract clients.

Despite his large following, Ryan does offer a testimonials section on his page to provide social proof of the effectiveness of his programs.

However, his minimalist approach to page design ensures that his core message is clear and simple: effective home workouts that use only body weight and his unique REP method. By focusing on this message, he can attract clients who are interested in his specific approach to fitness.

For other fitness professionals with large followings, building a simple landing page can be an effective way to simplify the purchasing process for their fans.

By eliminating complications and focusing on their core message, they can create a streamlined experience that makes it easy for fans to access their services.

This approach can also help to build trust and credibility since fans are already familiar with the professional's work and know what to expect.

Heidipowell.net

Optimization Takeaway: Have a blog post listing to retain visitors and reduce bounce rates.

Heidi Powell is a well-known fitness trainer, transformation specialist, and best-selling author. She is perhaps best known for co-hosting the TV show "Extreme Weight Loss" alongside her husband, Chris Powell.

In addition to her work as a trainer and author, Heidi is also a motivational speaker and entrepreneur, having founded several fitness-related companies over the years.

One of the most effective strategies that Heidi uses on her landing page is to include blog posts. This approach helps visitors to engage with her existing blog content and promote her expertise in health and fitness.

Including blog posts on a landing page can also be an effective way to retain visitor engagement and reduce the chances of them clicking out of your website.

By providing additional content that is relevant to their interests, visitors are more likely to remain on the page and continue exploring. This approach can help to reduce bounce rates and increase the likelihood of conversion.

To maximize the benefits of this approach, we recommend including content on your landing page that is regularly updated.

This will encourage your visitors to stay on your page for further interaction and can help to increase conversions.

Alexia-clark.com

Optimization Takeaway: Define page sections that are easy to consume.

Alexia has gained a massive following on social media, where she shares workout routines, fitness tips, and inspirational messages to motivate her followers to achieve their health and fitness goals.

She has also developed a series of fitness programs and e-books that are designed to help people improve their health and wellness.

Alexia has incorporated clear and defined sections on her page that highlight the key features and benefits of her fitness programs.

This approach makes it easy for visitors to understand the value of what she offers and encourages them to take action.

In addition to clearly defined sections, Alexia has also included anchored links to each section, allowing visitors to quickly navigate to specific areas of the page.
This approach provides a seamless user experience and makes it easy for visitors to find the information they need.

The high-impact design of Alexia's page is a popular trend in 2023, as it makes the page easier to consume and helps to improve engagement and conversion rates.

By breaking down the information into clearly defined sections, visitors are able to focus on the key benefits and features that matter most to them. This approach is particularly effective in the health and fitness industry, where visitors are often looking for specific information and solutions to their fitness needs.

markfisherfitness.com

Optimization Takeaway: Use a unique colour scheme that stands out in the industry.

Mark is known for his innovative approach to fitness, which incorporates elements of dance, theatre, and play.

His approach is designed to make fitness more accessible and enjoyable for people of all backgrounds and fitness levels.

Mark Fisher's approach to branding is unconventional in the fitness industry, as he purposefully uses an atypical colour scheme that stands out from the typical gym environment.

This strategy is intended to attract people who typically hate going to the gym and create a more approachable and welcoming atmosphere.

By breaking away from traditional fitness branding, Mark is able to differentiate himself from his competitors and create a more unique and engaging user experience.

One way to stand out and provide a unique experience on your website is to incorporate fun and playful elements that are not too serious.

This can help to create a more relaxed and enjoyable atmosphere, which can be particularly effective in the health and fitness industry.

By using humour, storytelling, and engaging visuals, you can capture your audience's attention and make your website more memorable and engaging.

Amandakloots.com

Optimization Takeaway: Use a consistent brand colour palette throughout your landing page.

Amanda is perhaps best known for her work as a fitness trainer and instructor, with a focus on dance-based workouts.

She has taught classes at various fitness studios in New York City and Los Angeles, and has also created her own fitness programs, including "The Rope" and "AK! Rope."

Amanda Kloots' website is a great example of the power of utilizing a consistent brand palette throughout a website.

The use of subtle pink and gold combined with professional photography creates an atmosphere of trust and sophistication.

By utilizing a consistent palette of two to three colours, Amanda's website maintains a cohesive and professional look and feel.

Maintaining a consistent colour palette throughout a website allows visitors better recognize the brand and connect with the message being conveyed.

This approach helps to establish a strong brand identity and can be particularly effective in industries where trust and professionalism are important factors.

Amanda's website demonstrates the importance of consistency in creating a memorable and engaging user experience.