9 High Converting PPC Landing Page Examples To Inspire You

Are you running paid advertising and want a landing page that helps you make a profit? Discover the key elements of what makes a high converting PPC landing page with 9 PPC landing page examples to model from.

If you’re a new business owner with a budget to spend on advertising, you may have considered running paid ads in order to promote your pages and offers.

This is a great strategy when starting out in order to quickly identify whether your offers have the potential to be profitable.

However, you may feel concerned about what to include on your pages in order to ensure you get the most out of your advertising spend.

In this article, we will discuss the PPC Landing Page, what it is, the essential elements you need to ensure it succeeds and provide you with 9 landing page examples that show you how to successfully go from ad campaign to a successful conversion.

If you’ve ever run an online advertising campaign, then you may have heard the term PPC or Pay-Per-Click advertising.

This term is used to describe the payment structure of your advertising campaign.

For every click you receive on your ad, you are charged a fee depending on the competition of the keyword or demographic you’re targeting.

The goal of a PPC Landing Page is to optimally maximize how many of those clicks that view your page convert into sales and customers.

This requires careful planning and making sure your page contains the essential elements that are proven to work.

An effective landing page should be designed to meet the needs of visitors, and encourage them to take action (such as making a purchase, signing up for a newsletter, etc.).

Here are the key components:

This is the first thing your visitors will see, so it's critical to make it clear, compelling, and relevant to the ad they clicked on.

The headline should communicate the unique value proposition (UVP) in a way that is simple and persuasive.

Ideally, the design of your page and images must be congruent with the design of your ad banner (if image based). Images should be of the product or service, if applicable, and videos could be explainer videos or customer testimonials.

This section should provide enough information about your offer to convince the visitor to take action. The key is to focus on the benefits for the visitor, rather than just listing features.

The CTA is one of the most critical elements of your landing page. It should stand out from the rest of the page, and the text should be compelling and direct, such as "Buy Now," "Sign Up," or "Download."

If you want to collect information from the visitor, you'll need a form. It should be simple, easy to complete, and ask only for the minimum amount of information necessary.

The fewer barriers to completion, the better. We also recommend placing it above the fold of your page to maximize conversions.

These can be in the form of customer testimonials, client logos, awards, certifications, or reviews/ratings. They help build credibility and trust with your visitors.

Creating a sense of urgency can be an effective tactic to push visitors to take action. This could be done by making a limited-time offer, or by indicating that there's limited availability.

To help you get off the ground running, we’ve broken down 9 PPC landing pages; showing you the ad for each, the page a visitor sees upon clicking on the ad and break down why the page is effective.

Superprof includes a local Google ad listing that contains a simple yet direct headline while also including a rating, which helps the ad convert and increase click-through rates.

Upon landing on the page, you're greeted with a headline, brief bullet points along with a search box to search for guitar instructors near you. 

By incorporating this feature, it achieves two goals. Firstly, it caters to the visitor's inherent desire for convenience, eliminating the need for them to navigate through endless lists. Secondly, it provides a touch of personalisation. 

By allowing visitors to search based on their location, the website presents an impression that the service isn't generic but is instead tailored to individual needs.

It also uses review badges from trusted websites, which is a great way to build trust and credibility for your brand.

Nancy Medina offers a simple ad that includes a clear call-to-action: "Join This Free Webinar"

Keeping your ads simple increases CTRs and is highly recommended if you want to engage more people who would like to learn more about your offer.

Nancy includes a live countdown timer that is shown front and centre on her page. 

This has proven to increase urgency and improve conversions and is a tactic that is commonly used across the consumer industry.

If you would like to increase the value and demand of your products, we highly recommend using scarcity in your PPC campaigns with the use of countdown timers or with limited-time special offers.

Potty Training Box has focused their ad campaign with a simple title of the product on offer.

It uses a clear headline that explains the exact result the visitor will get when they click on the ad. 

This is a powerful way to target your ideal customers so you can market the right products that fit their exact needs.

Upon landing on the page, the visitor sees the same introduction message as the message included in the initial ad.

The ad copy uses a clear and direct style that helps the visitor understand exactly what the page is about, which removes confusion and friction with your visitors who are interested to learn more.

This ad for babysitting company KidSitter answers one of the key objections in their market - the trust of babysitters - by highlighting "Every babysitter reviewed".  

If you can combat objections in your ads, you'll get a higher click-through rate and conversions (as long as your offer matches your ad).

The landing page at first glance looks like a shortform squeeze page with the most relevant content nicely laid out and included on the top half of the page.

This reduces the need for the visitor to scroll in order to view more content. However, there is also more content that is included for visitors who are still not sold on the offer.

This is a great way to cater to all of your customers whilst ensuring you get the maximum chances of converting your visitors into customers.

Ghostwriters Help cleverly adds the price of the offer along with credibility by mentioning it is the #1 illustration company.

This is a powerful way to increase trust and clicks on your ad that doesn’t require a lot of time to add.

The page has multiple CTA buttons spread throughout the page but does so in a very compelling way.

The page is split into three sections, which could be it’s own separate squeeze page, with one section to promote the offer, an other describing the benefits with the final section including testimonials of happy customers.

Changing the colour of the CTA button however may improve conversions and recommend split-testing different variations.

The ad takes advantage of celebrity backing by including Chris Hemsworth's name to give customers assurance of the offer's credibility.

If you have celebrity endorsements of your brand, we strongly recommend taking advantage of it when running your ad campaigns.

The page includes a hero image of Chris Hemsworth at the top of the page.

This is a powerful way to endorse and promote your brand and provides confirmation to your potential customers that the offer is real and delivers on the result it promises.

If you have a partnership with a well-known figure in your industry, we recommend highlight that in your sales copy to help you attract more customers and increase your conversions.

Kwik Brain provides a time estimation on when a customer will see a result if they decide to invest in their offer.

This is a clever way to remove any possible objections and doubts about whether the solution they're offering will work for them.

We recommend delivering your sales message in multiple formats to cater to your audience who may prefer a different content format when consuming visiting your landing pages.

Enhancv's Google ad also includes links to their other pages for visitors who would like to learn more about their specific CV templates.

This is a new ad style that Google uses by looking at your site structure and offering relevant pages depending on the goal of your ad.

In addition to having a solid site structure and navigation, Enhancv also offers an animated gallery of the templates they have on offer to give customers a preview of what they get if they sign up for their service.

If you have a product that you can preview to your customers, this is a great way to remove friction in the buying process, which will make a positive effect with conversions and sales.

Snappr uses a time estimate of how long it will take for the customer to make a booking for their service, which again is a nice way to remove friction in the buying process.

Most of your customers will have doubts as to whether your products and services will be right for them. 

Removing this in your ad campaign will ensure you attract customers who are ready and willing to buy.

The main landing page includes multiple call-to-actions on the header and top half of the page.

More importantly, it also offers a CTA button for customers who are not yet sold on the offer with an offer to talk to an expert in order to ask questions.

If you have a team in place who can speak to customers directly, we strongly recommend including this on your own pages to ensure all of your customers are catered to during the buying process.

With careful planning and implementing proven strategies, the PPC landing page is a powerful way to launch your business and give the profits you need to scale.

Here are our key takeaways:

With the OptimizePress Template library, you will be able to choose from a large selection of professional and high-converting event landing pages so you can get up and running quickly.

Using OptimizeCheckouts, you can connect your PPC landing page to a checkout to collect payments, offer order bumps and promote upsells.

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