What is a squeeze page?

A squeeze page is a specific landing page that is designed to capture a visitors email address.

People typically use squeeze pages as part of a broader email marketing strategy to build up a database (email list) of potential customers.

A squeeze page's primary distinction from a landing page is that it's sole objective is to persuade visitors to join your email list. This is normally by offering a lead magnet or high value content offer in return for your visitors email address.

Other than the email sign-up form and the copy to "sell" your offer, no other website navigation or call to action (CTA) is required.

While you would think this would result in a high bounce rate, squeeze pages can be very effective if done right.

The key is ensuring that your offer is compelling enough that visitors are willing to trade their email address for whatever you have on offer.

When you embark on a digital marketing strategy, you must be familiar with all the types of pages you might need to succeed.

In this article, we'll look at squeeze pages - what they are, why you need one and some top tips for creating a great one.

This squeeze page is focused and to the point - with bold headline which clearly states the value proposition for this page, and gives visuals which help add value to the lead magnet offered.

There are lots of good reasons you might want to use a squeeze page as part of your digital marketing strategy:

Build an email list: As we mentioned, the primary purpose of a squeeze page is to capture email addresses so that you can add them to your email list. Capturing vital information is a crucial first step in any email marketing campaign, as it allows you to start building relationships with potential customers.

Generate leads: A well-executed squeeze page will be an effective way to generate leads for your business. By offering value in exchange for an email address, you can quickly build up a database of hot leads that you can nurture with targeted content and offers.

Increase conversions: Squeeze pages can increase conversions on other parts of your website. For example, you might use a squeeze page to offer a discount code in exchange for an email address. A squeeze page can be a great way to boost sales and get people signed up for your email list simultaneously.

A squeeze page's primary distinction from a landing page is that a squeeze page is created to collect email addresses. 

In contrast, the latter can be utilised for a variety of goals.

Web designers create landing pages as part of a more comprehensive email marketing campaign (in which case they would serve the same purpose as a squeeze page). Moreover, landing pages are more versatile and used to promote a specific product or service, run a contest or give away a freebie.

Because landing pages are not focused on getting page visitors to sign up for your email list, landing pages can include navigation to other parts of your website and different CTAs (calls to action). 

CTAs make landing pages more versatile than squeeze pages and less effective at generating leads.

The distinguishing feature between a squeeze page and a homepage is a squeeze page is designed to be seen by people who are already familiar with your brand.

Unlike the homepage's design, which gives visitors an overview of what your website or business is all about.

A squeeze page homes in on enriching your email list. At the same time, a homepage will usually have links to different website sections and provide more detailed information about the business.

The point of the homepage is to be general and informative. A squeeze page is more focused and specific. The squeeze page's goal is to get visitors to take a particular action, while the purpose of a homepage is usually to get visitors to stick around and explore the website.

There are a few essential components that every squeeze page should have:

A headline: The headline is the first thing visitors will see when they land on your squeeze page, so it's essential to make it count. Your headline should be short and to the point and explain what visitors will get if they sign up for your email list.

A subheading: A good subheading can help elaborate on the headline and further explain what visitors will get if they sign up for your email list. The correct subheading is your chance to sell the offer and get people excited about signing up.

An image or mockup of your offer: People are visual creatures, so an eye-catching image or photo is a great way to grab attention and make your squeeze page more engaging. The photo or image should be relevant to the offer and help illustrate what visitors will get if they sign up.  Consider a 3D mockup if your offer is an ebook or PDF lead magnet.

A form: The whole point of a squeeze page is to get email addresses, so a sign-up document is an essential element. Your form should be short and sweet, with just a few fields for visitors to fill out. The fewer fields there are, the more likely people will take the time to fill it out.

A CTA (call to action): A solid call to action is vital on any squeeze page. Your CTA should be clear and concise, telling visitors exactly what they need to do (sign up for your email list) and what they'll get in return (your fantastic offer).

Now that you know the bottom line and precisely what a squeeze page should include, let's look at some best practices for creating an effective one.

Keep it short and sweet: Don't go around the houses to get visitors on your email list, so focus on that goal and keep the copy on point.

While keeping to the point, you need a hook, so make your offer irresistible.

Make your offer irresistible: Your proposal needs to be something that people will find valuable. As a rule, people want information that is not readily available or an attractive incentive, and they want it quickly.

People will not bother signing up if your squeeze page doesn't meet the criteria. Try to create a truly irresistible offer, and ensure it's prominent on your page.

Invest in a good design: First impressions matter, so make sure your squeeze page looks professional and polished. A well-designed page will instil trust and confidence in visitors and make them more likely to sign up for your email list.

If you're not a designer, invest in a professional template or hire a freelance designer to create a custom design for you. It's worth the investment to make sure your squeeze page looks its best.

Split test your pages: Always be testing-squeeze pages are the perfect opportunity to split test different elements to see what works best for your audience. Try testing other headlines, images, copy, offers, and forms to see what generates the most sign-ups.

Use powerful words: Your language on your squeeze page can significantly impact conversion rates. Use powerful words that evoke emotion and make people want to take action. Words like "free," "now," and "new" are always good choices.

In this squeeze page example, an extremely clean, minimal design is used to avoid distraction and ensure the user focuses on the offer - a video on how to succeed with property development.  This squeeze page uses a 2-step process to hide the form initially, making it visible upon button click.

While there's no shortage of advice on creating an effective squeeze page, there's also no shortage of ways to mess it up. Here are some common mistakes you need to watch out for:

Not having a clear offer: Your offer needs to be something people want, so don't try to be too clever or cute. Keep it straightforward.

Not split testing: As with any element of your website or marketing campaign, it's essential to test different versions of your squeeze page to see what works best.

Being too wordy: Keep the copy on your squeeze page short and sweet. No one wants to read a novel, so get to the point and make it easy to sign up for your email list.

Not having a solid CTA: Your call to action needs to be clear, concise, and impossible to miss. Tell visitors in simple terms how to sign up.

Not optimising for mobile: In today's world, it's imperative to have a mobile-optimised website. If you optimise your squeeze page for mobile, you're likely gaining a lot of potential sign-ups. Make sure your page looks great and is easy to use on all devices.

You should now be clear on why you need to be using squeeze pages in your business, so go ahead and get creating!

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