19 High-Converting Landing Page Examples That'll Boost Your Business

For every website, there needs to be a high converting landing page. These allow you to capture leads, generate sales, or grow your email list.

But it isn't as simple as just throwing a hotchpotch of elements to try and sway prospective leads. You have to truly tell a story through captivating content and clear call to action (CTA) protocols.

OptimizePress enables you to build or use hundreds of winning landing page templates for businesses of all sizes to benefit from. And we want to guide brands towards what the best, high converting landing pages look like.

Let's take a look at some of the real-world high converting landing page examples currently out there.

Landing pages are single-purpose web pages designed to capture data for marketing campaigns. Through and through, they're meant to generate leads and drive sales. 

And the best part? They do so by minimising distractions and focusing on visitors.

If your goal is to promote a product, or perhaps launch a new service, your best bet is to lead them to a dedicated landing page that grabs their attention, and ultimately converts visitors into customers.

Every high-converting landing page needs a few essential ingredients: a headline, some persuasive copy, and especially a call-to-action. 

These three are at the core of any functioning landing page. They allow you to capture leads, otherwise you'd likely fail to convert visitors.

Along with the above, you'd ideally want to have the following key components to guarantee you'll build a high-converting landing page:

It’s easy to conflate the two, considering that there are overarching elements you’ll find in both types of pages, but there are some major differences between landing pages and home pages.

Think of a landing page as a standalone web page. There is one single, focused objective: converting visitors into leads or customers. It has no distracting navigation menus or links that could lead visitors away. 

The sole purpose is to drive a specific marketing campaign's call-to-action. It’s not to say that you’ll never spot a navigational menu on a landing page, but including one for landing pages is more of a strategic choice rather than a norm.

In contrast, a home page is the front door to a website. It’s the introduction to your business as a whole, and it’s essentially an overview which directs visitors to various sections through navigation menus and links.

Each has its place. Home pages cater to a broad audience with diverse interests, while landing pages target a specific group with a tailored message. 

So while landing pages are transactional in nature, guiding visitors through a focused conversion funnel, home pages have a broader informational and explanatory role, allowing visitors to learn about the company and browse different sections.

While you need a few key elements to capture visitors' attention and sway them to purchasing decisions, don't feel worried about experimenting. 

Creativity will pay off, and publishing a landing page that stands out from the crowd, offering some unique features, visuals, or storytelling, will definitely play in your favour.

Let’s take a look at some of the best high-converting landing page examples that have graced search engines in the past, and see how companies like Skillshare or Netflix handle their lead generation and capturing.

Asana tailored their landing page specifically for product managers, showcasing their project management software solution. 

While appearing simple at first glance, the page thoughtfully breaks down information into digestible sections through simple copy, that systematically guide your attention until the final CTA.

Skillshare is no stranger to landing pages. On this occasion, their landing page greets visitors with a bold, high-contrast colour scheme. 

The imagery in the background adds cohesion, hinting at the creativity and ingeniousness behind their courses. 

Signing up is kept simple by only requiring a name and email, with options to integrate existing social media logins. And the “Start For Free Today” is the simple CTA needed to get visitors to move down the funnel.

Wise is a money transfer service that lets you send and receive multiple currencies across a handful of countries. So they needed to segment visitors based on whether they’re operating as a business or for personal means. 

This is so they’d only see information relevant to their specific needs and not lose lead interest down the funnel. 

They achieved this in a simple and effective way, especially through their use of a short video showcasing how their service works before trying it out. 

Nailing that first impression and building trust is crucial, especially since money’s involved.

The Calm app aims to bring more tranquillity into our frantic modern lives through meditation and sleep tools. 

Their landing page website embodies this peaceful ethos from the moment you arrive, effortlessly encouraging visitors to engage deeper with their wellness offerings. 

There are clear, engaging prompts guiding a variety of intents, and the CTAs needed to guide visitors who may be using this for personal or business related reasons.

Netflix masterfully executes a landing page that couldn't be simpler yet more effective. Front and centre of the page, you’ll find the email sign-up field strategically placed as the main CTA. 

Once your details are put in, you’re guided to either create an account or log in. Pretty streamlined, which makes for a delightfully frictionless user experience suitable for a large demographic group.

GitHub’s landing page masters the use of whitespace along with clever visual work representing their branding. 

The tagline, "Where the world builds software", clearly states the platform’s purpose, and it’s a curious incentive for visitors to learn more and try out their platform for themselves.

For their Android app landing page, Dropbox nailed the core principle of making it stunningly easy for users to access their product. 

Targeting the Android audience, the page cuts right to the chase with a clear value proposition and simple visuals previewing the app experience. 

To get the app, visitors simply enter their phone number and Dropbox will text them a download link - a seamless process with zero friction.

Taking a look at Miro’s landing page, you notice a few essential elements that they’ve showcased in all the right ways. 

The landing page uses a clear and concise headline “Take ideas from better to best”, which effectively communicates the value proposition of their visual collaboration tool. 

The page also features social proof elements like Capterra’s logo, and that it’s trusted by over 50 million users. But what truly plays in their favour is visual cues on what their product looks like in action across tablet, desktop, and mobile.

Airbnb made their landing page the epitome of simple. To convert visitors into new hosts, Airbnb greets you with a search bar pop-up where you can input details about your property and see what you’d get if you were to rent it. 

It offers a tailored response for prospective leads, one that provides an instant, personalised estimate of your earning potential.

ExpressVPN's landing page is all about communicating security and simplicity for their virtual private network (VPN) service. 

The main headline promises a seamless online experience, reinforced by visuals depicting someone accessing various digital services. 

Scrolling down, the copy outlines key benefits in straightforward language, complemented by simple graphics that help conceptualise abstract concepts like "global access."

Zoom's landing page does one thing tremendously well, and it’s that it immediately spotlights their new AI tool, showcasing its main offering: how it can enhance workplace productivity. 

This is the bread and butter of landing pages, because they’re usually tailored around a very specific offering, which could be a new feature, or perhaps a newly launched trial lead magnet.

The simple UI design with easy-to-find "Sign Up" and "Contact Sales" buttons promotes conversion, while dynamic sliding images depict real people benefiting from Zoom's features. 

The overall vibe is warm, friendly, and inviting – encouraging you to explore further.

There's a lot to admire about Semrush's landing page. From the first glance you get, they set the stage by promising measurable results. 

The prominent search bar then invites you to take immediate action by entering keywords or URLs – a free and simple tool showcase. 

Below, a display of authoritative partners becomes the cherry on top, giving visitors a sense of trust and credibility on their promise.

Revolut’s landing page starts things off by building a sense of urgency. There’s a limited-time incentive, and it’s all about taking it before it’s gone. 

They created a process that’s simple enough for any visitor to get started, and as a symbol of trust, put their terms and conditions in a highly visible part of the landing page. 

To top it off, choosing a mobile number field over an email reinforces the idea that Revolut is a mobile-first financial platform, which automatically sorts out their target audience.

Amazon's Prime landing page may seem counterintuitive. Perhaps it’s the mismatched colours, or the cluttered content when you scroll down, or the hefty amount of outbound navigation links across the page. 

Yet, despite breaking numerous traditional "rules" for a high-converting landing page, they pull it off by prioritising an irresistible core offer: 30-day free trials.

Spotify offers two irresistible concepts to any visitor. For starters, they make it clear that their platform offers music for everyone’s taste. 

But best of all, you can gain access for free. 

The landing page also uses a strong hero image featuring a popular song and artist, which is likely to resonate with many viewers and immediately grab their attention. 

Through and through, it’s an effective attention-grabber.

Apple's landing pages are renowned for their stunning design that stands out from the crowded tech product landscape. 

They manage to be both visually captivating and highly effective at showcasing their latest innovations, with clear CTAs every step of the way.

The layout is meticulously organised into distinct sections that allow the eye to easily navigate from one area to the next. 

Their trademark minimalist aesthetic is what goes to work, but the supporting details are pared down to ultra-concise marketing copies that pack an impactful punch as well.

WordStream knows how to grab attention from the get-go, and they’ve done so in a few, distinct ways. 

The bold, value-driven headline speaks for itself. But the landing page leads on with a free Google Ads Performance Grader tool. As you scroll, you're met with even more free tools like their Keyword Tool and additional, educational blog content to guide you.

These elements tick all of the authority and credibility boxes, leaving no doubt in visitor’s minds that they should click Wordstream’s subtle CTAs like "Schedule a Demo" or newsletter sign-up options to enrich the overall experience.

When visitors search for a life-changing course from a famous chef or scriptwriter, they're met with a dedicated Masterclass landing page that might just show that exact person. 

The simple red CTA stands out, making it easy to enrol on the platform. Video previews and a course outline provide deeper context to help prospective students assess if the content meets their needs.

Grammarly has been a powerful text editing tool for a while, but they’ve been taking their AI game to the next level. What better way to promote this through a dedicated landing page? The headline, combined with images of their tool in action, delivers a relatable, human element. The page then goes on to highlight the integration with existing workflows, which is sure to sway visitors who are interested in such a toolset.

There is no shortage of high-converting landing page examples out there for you to draw inspiration from and build your very own standout landing pages.

If you're looking to get started, OptimizePress has got you covered. We've got hundreds of landing page templates fit for a number of marketing objectives across multiple industries. 

Our suite of web building tools can streamline your design and development process from start to finish.

Don't know where to begin? Learn more by watching our demo where we'll guide you through how OptimizePress can benefit your business