7 Inspiring Landing Page Funnel Examples to Boost Your Conversions

Do your landing pages seem dull, no matter how hard you try?

Many marketers invest lots of time and effort in their websites but don't see much success.

It can be pretty frustrating If you’ve crafted your website with precision yet your conversion rates remain low.

In this blog post, we’ll explore 7 real world landing page funnel examples that showcase their power when done right.

A landing page funnel is a strategy used by digital marketers to guide visitors and transform them into action-takers.

A landing page funnel consists of several web pages designed to steer visitors toward a final purchase decision. They come designed in many ways including creating quizzes, personalized recommendations, and compelling content.

Unlike a single landing page or a standalone web page that typically features one call to action (CTA), landing page funnels can contain multiple CTAs, each tailored to resonate with different segments of your audience.

Your goal should be to maximize every opportunity, whether it’s upselling complementary products or nurturing leads toward a sale.

Before creating your own landing page funnel, let’s cover some important best practices.

Understanding your audience forms the foundation of a successful landing page funnel.

You need to go beyond knowing customer demographics and dive deep into their desires, pain points, and preferences.

Pro-tip: You can do this by developing a detailed buyer persona that helps shape every aspect of your funnel—from the initial headline to the final call-to-action.

Take the time to research and analyze your audience, using tools like surveys and analytics.

The better you know your audience, the more effectively you can tailor your funnel to meet their needs and drive conversions.

Consistency in design isn’t just about aesthetics. You need to create a seamless user experience that guides visitors effortlessly through your funnel with a well designed landing page.

From color schemes to typography, every element should reflect your brand identity and resonate with your target audience.

Consistent design also instills trust and credibility, reinforcing your brand message and boosting chances for engagement.

Each step of your landing page funnel should be an unforgettable act, offering a wealth of value. This can come in many forms such as:

By concentrating on your audience’s needs and challenges, you can create a strong bond of trust, credibility, and understanding that goes beyond simple transactions.

Regularly test different versions of your pages to see which elements perform best in terms of conversion.

By tracking key metrics like conversion rates, bounce rates, and click-through rates, you’ll gain invaluable insights to supercharge your funnel's performance.

Make sure you continually evolve and adapt your funnel based on these learnings, ensuring it stays ahead of the pack and keeps your audience engaged, excited, and eager to cross the finish line.

With mobile users constituting a significant chunk of internet traffic, a mobile-friendly landing page expands your audience reach.

Make sure your landing pages are sleek and user-friendly across all devices, especially smartphones, to keep visitors engaged.

How can you do this?

Look at your landing pages on various smartphones and ask yourself questions like:

Then, make the necessary adjustments to guarantee a smooth experience for all users across mobile.

Now that you know the elements required to perfect a landing page, let’s cover 7 landing page funnel examples we love and what you can do to grow from them.

OptimizePress’s landing page funnel is a masterclass in intuitive design and strategic placement of key elements, particularly above the fold (which is what is focused on in this example.)

As soon as you land on the page, you’re greeted with an eye-catching heading and tagline, compelling you to take action with the prominent “Get Started” button.

Clicking on the “Getting Started” CTA initiates your journey. It’s swift and direct, catering to busy B2B prospects who value efficiency. No time wasted.

This then takes you to the pricing page. Upon landing on the pricing page, you're greeted with clarity. Multiple “Get Started” CTAs await, allowing you to choose the plan aligning with your business needs.

Clicking on your chosen plan leads you to the payment page, the final ‘action’ page in the landing page funnel.

Here, not only do you finalize your purchase, but you’re also enticed with an attractive discount.

Though simple, what sets OptimizePress’s landing page funnel apart is its focus on providing options for users with different levels of interest and intent.

While the above, “Getting Started” CTA leads users on to a conversion-centric funnel, those who may have doubts or want more relevant information while landing on the first page can click the “Watch our Demo” CTA just below offers an alternative path.

Clicking on the demo CTA leads users to a dedicated demo page, providing a deeper dive into the platform's features and functionality. 

This not only addresses the needs of users seeking more information but also demonstrates the brand’s commitment to transparency and education.

Users who scroll further down the page are met with a YouTube video embed and social proof in the form of recognizable brands that trust OptimizePress.

OptimizePress knows at this point, any users reading this part will require more reassurance of the platform’s reliability and effectiveness.

Apart from the initial landing page funnel, OptimizePress thus gives more options on the initial landing page that then branches off to multiple funnels, depending on the user’s intents.

Basecamp’s landing page sales funnel is an example in the SaaS project management space that does an excellent job of blending captivating visuals and CTAs.

When you first land on the page, you see a compelling offer: “Try it for free, enjoy work more.”

Once clicked you next land on the pricing plans page, where you are greeted with bold, centered text proudly proclaiming Basecamp’s reliability saying, “Another 1,438 organizations signed up last week.”

It’s a subtle nudge, reassuring you of their popularity and trustworthiness before you continue to the next stage in the funnel.

As you scroll down, Basecamp presents two plans, each accompanied by a comprehensive list of features and benefits. It’s crystal clear what you’re getting, empowering you to make an informed choice.

The enticing “Try it for free” CTA urges users to take the plunge.

Here’s where Basecamp seals the deal. Tempting you with a 30-day free trial, they eliminate any lingering doubts. It’s risk-free, it’s attractive, and it’s the final push Basecamp gives to convert a curious visitor to a committed user through their landing page funnel.

Scentbird’s landing page funnel is a prime example of a hyper-focused approach that centers around one key strategy: enticing customers to take a quiz. This works particularly well for eCommerce brands.

Right from the get-go, the page grabs your attention with eye-catching imagery.

As you scroll down the page, you’re greeted with reassuring mentions of big brand names, reinforcing Scentbird’s credibility and quality offerings.

Multiple CTAs prompt you to take the quiz and begin your fragrance journey. This strategic approach aligns perfectly with Scentbird’s customer-centric sales model, which revolves around empowering customers to choose scents that match their preferences.

At the very end of the initial landing page funnel, Scentbird nudges users to create an account. This means they ensure that those who make it to the very bottom of the page are still interested and ready to make an informed decision and continue their customer journey.

The multiple other CTAs take you through the Scentbird quiz which is the winning element of their marketing funnel.

Going through the quiz, you are presented with a series of 5 questions that help you find a scent that’s built for your specific needs. The questions branch out according to your gender and scent preferences.

Scentbird even caters some questions according to different personality types.

All throughout the landing page funnel quiz, Scentbird uses a user-centric angle in all its questions to make them feel seen and prioritized.

Finally, at the end of the funnel, you’re presented with an attractive timebound offer. To view quiz results, users are prompted to create an account, providing Scentbird with the email addresses of prospects they could pursue with further content marketing.

In addition to this, users are also given a 50% offer on their first month — giving them that final nudge to complete the funnel having come this far in the quiz.

Jenna Kutcher's “Start a Podcast” landing page funnel is a great example of when simplicity works, delivering one clear and compelling message: check out her free guide on starting a podcast.

The landing page starts bright and centered with two images showcasing the guide on the right, accompanied by a short, bullet-pointed copy detailing what you’ll get from it. This straightforward approach ensures that visitors know exactly what they're signing up for right from the get-go.

When you’re ready to dive in and get the guide, clicking on “I want the guide, Jenna!” leads you to a simple form where you can fill in your details.

This transition from interest to action encourages users into conversions but also provides Jenna with valuable lead information she can later leverage in her own email marketing campaigns.

Jenna also builds in a funnel to promote other creators in her network within the form, giving users the chance to auto-subscribe to them if they wish.

After this, users are taken to a tripwire offer page which also doubles as a thank you page.

Here, users who wanted the freebie are given confirmation of it being sent to them but Jenna also hooks users with another offer, leading them further into her landing page funnel.

Jenna offers a brief 8-minute explainer of why podcasts are valuable and how it can be beneficial to her niche audience. 

This personal touch adds credibility and reassures visitors that they’re in good hands, further compelling them to take action by clicking on the “Click here for details” button.

The final page in the funnel breaks down Jenna’s offer in detail. 

Covering everything from the intro video to her journey in podcasting and the various modules covered inside the lab, this is the final selling point in Jenna’s funnel.

After clicking on “Yup, I’m in Jenna! Let’s do this!”, users are taken to the pricing plans, urging them to take the final step and convert.

Casper’s landing page funnel is currently a celebration of its 10-year anniversary, and it's clear that they're pulling out all the stops to mark the occasion.

The big and bright banner at the top of the page announces a whopping 20% off, a significant discount in the competitive mattress market. This attention-grabbing offer sets the stage for what’s to come and immediately draws visitors in.

The focal point of the landing page is the prominent “Shop mattresses” CTA, enticing visitors to explore the sale pages and take advantage of the limited-time offer. 

With just one click, users are directed to where the action is on the sales page, making it easy for them to start shopping.

Perhaps one of the best components in their landing page funnel is the option to take a quiz. After clicking the “Take the quiz” option, users are transported to the quiz page where they’re first asked to enter their information.

The quiz then takes users through a series of questions that guides them to the ideal mattress for their needs.

Finally, you land on the results page of the test which gives users a recommendation of what to purchase.

Scrolling down, there’s an “Add to Cart” button that drives sales intent along with:

• A “Why It’s Perfect for You” copy section
• Comparison section with other mattresses they sell
• A testimonial section from other users

From the imagery to the color palette, every element is carefully curated to reinforce Casper’s brand identity and evoke a sense of comfort and relaxation.

Julie Solomon’s Brand Deals Playbook landing page funnel is a masterclass in engagement and conversion.

As soon as visitors land on the page, they’re greeted with a striking banner-style image, setting the tone for the brand's aesthetic. 

The copy is simple yet compelling, teasing the offer and value proposition. The CTA button, prominently displayed, invites them to take the next step with a clear directive: “Yes! Give Me Access!”

Upon clicking the CTA, users are taken to the second step in the funnel. Here, they’re prompted to input their information to gain access to the exclusive content. 

This step is designed to capture vital data while maintaining user interest. The form is also super easy to fill up.

After this, a confirmation page pops up. Here, users receive acknowledgment of their action and are presented with the next phase of the funnel.

For those who are dedicated or more interested prospects, there's an opportunity to take further action by clicking “Yes, Save My Seat!!”

This unlocks access to Julie’s free training on how to pitch effectively, adding value and deepening the user’s engagement with her brand.

The last page in the funnel serves as confirmation of joining the mailing list and gaining access to the free training. It reinforces the user’s decision to engage with the brand while setting clear expectations for what they can expect moving forward.

This final touchpoint ensures that users feel appreciated and informed, fostering a positive relationship from the outset.

Holly MacCue’s landing page funnel strikes the perfect balance between captivating design and informative content, resulting in a compelling user experience that drives action.

When you land on the page, you’re greeted with a striking portrait of Holly on the right, while a clear banner text on the left boldly outlines the offer. 

The bright red “Get Instant Access” CTA immediately commands attention, inviting visitors to take the next step without hesitation.

As you scroll down, you’re given a wealth of information about what’s offered in the guide. Important details are bolded for emphasis, ensuring that visitors can quickly grasp the value proposition and benefits of the offer. 

This concise yet informative approach keeps users engaged and encourages them to continue exploring.

When users click the “Get Instant Access” button, they are then taken to a section of the page to fill out the form.

After filling in your details here, Holly lets visitors know that the guide is on the way to their inbox and provides instructions on how to find it. But the funnel isn’t complete here.

She also encourages users to sign up for the masterclass at a discounted offer.

Clicking on the “Access Now for Just $47” will lead users to the payment page. 

However, those who are not yet convinced can scroll further down the landing page and see what’s up for grabs as Holly gives a detailed breakdown.

Creating effective landing page funnels require a strategic blend of creativity, clarity, and customer-centricity. By studying these examples, we’ve uncovered valuable insights into what makes a landing page funnel successful.

Now, let’s take it one step further and explore five unique pointers to help you ace your high converting landing pages:

Now, you’re well-equipped to create landing page funnels that not only drive conversions but also leave a lasting impression on your audience.