8 Effective Squeeze Page Examples

Your conversions are about to see a seismic shift. By leveraging the power-packed squeeze page examples we cover in this guide, you can unlock the potential for eye-popping results in 2024.

But what is a squeeze page? How is it different from a landing page? And how are businesses using a squeeze page?

This article will answer all your questions. So, let's get started.

A squeeze page, also called a capture page, opt-in page, is a type of landing page used to capture (or squeeze) email addresses from prospects to grow your email list. 

It's a single page with one call-to-action that encourages visitors to provide their email addresses in exchange for a useful resource.

Of course, most people aren't just going to hand over their email addresses for no reason. 

That's why website owners offer lead magnets like ebooks, checklists, whitepapers, or video courses or webinars as a form of value exchange.

A squeeze page is usually brief, and it's made up of three elements:

• A headline that clearly communicates the offer.
• Supporting text that provides enough information for a website visitor to make a decision.
• A signup form that asks for email addresses and names (sometimes) that allow visitors to sign up quickly.

Squeeze pages are effective as they reduce the number of steps to take action. A well-designed squeeze page can play a core role at the start of your relationship with a lead to get them on your list and into your funnel for further followup.

In general, a squeeze page and a landing page may seem identical. However, while both serve as entry points for website visitors, they have distinct purposes and functionalities.

The main differences between a squeeze page and a landing page are:

Squeeze pages and landing pages are created to meet different goals.

The primary goal of a squeeze page is to capture visitor information, typically their email addresses, in exchange for a specific offer or piece of content.

Landing pages, on the other hand, can have various objectives.

These include lead generation, promoting a product or service, driving event registrations, or encouraging specific actions like downloading an ebook or signing up for a free trial..

The page length of squeeze pages and landing pages makes them easily distinguishable.

Content on landing pages is comprehensive, the page tends to include a wider range of content elements such as product descriptions, testimonials, pricing tables, and multimedia components like videos or interactive features.

On the other hand, a squeeze page is much shorter and has a minimalistic design with a clear and concise call-to-action (CTA) focused on collecting contact information.

The third major difference you will find between a squeeze page and a landing page is the information captured.

A squeeze page captures only basic information like name and email address. These are used to capture potential leads to run targeted email campaigns.

Landing pages can be used to capture various information on more comprehensive forms, or simply as a page to promote a product with a call to action or order button on it, with no specific information captured via the landing page.

Here are 8 of the best squeeze page examples that you can take inspiration from and help you create high converting squeeze pages.

https://www.morningdownload.com/subscribe

Our first squeeze page example is a newsletter signup page from investment education startup Morning Download. Newsletters are a popular way to grow your audience (and prospect list) while delivering value with regular email communications.

https://try.dowjanes.com/webinar/

This webinar registration squeeze page from financial education company Dow has been designed to capture leads for an upcoming webinar or live training.

Webinars are a great way to deliver value to your audience and also engage with them without distraction, giving you a great opportunity to turn a prospect into a buyer in a shorter time through a webinar offer.

https://www.publishing.com/register

This squeeze page example from Training company Publishing.com has all the elements of a powerful and high converting squeeze page.

Featuring a modern bold colour scheme and layout, this squeeze page uses clever copy to convince visitors to signup for the free training.

Ebooks are a popular choice of lead magnets for content marketers. The ebook squeeze page allows visitors to capture the email addresses of visitors in exchange for ebooks.

Hubspot is a leading marketing automation and CRM platform for inbound marketing, sales and customer relationship management. This page is one of the many downloadable guides that Hubspot offers.

https://www.thecopycure.com/joinwaitlist

Offering a free class or mini course lead magnet is an excellent way to capture leads for your paid offers, as well as providing you with a direct route to building rapport with your audience.

In this example from Marie Forleo’s Copy Cure course, a 7 day writing class is offered. This squeeze page uses a simple web design that keeps content above the fold for optimal conversions.

https://ktmerryeducation.com/tap-waitlist

The Abundance Plan Waitlist squeeze page example from KT Merry breaks the trend with a longer-form design. Whilst this isn’t typical, it can still prove effective if done right, and gives an opportunity to use clever squeeze page copy to deliver a more in-depth message to the prospect.

This stunning squeeze page for the Abundance Plan training program waitlist uses a popup subscription form to keep the page copy focused on delivering the benefits of joining the waitlist.

https://connectioncopy.co/reengagementemail

Sometimes the best squeeze pages are the simplest, and this example from Connection Copy embodies simplicity with its offer of downloadable content in the form of email templates.

This squeeze page forms the start of the sales funnel where additional newsletter templates are offered in the form of a tripwire offer. Sending traffic direct from a facebook ad to a simple and direct squeeze page like this can be very effective when trying to generate leads and use email marketing and sales funnels to convert visitors.

It is worth noting that using a landing page template like this would most likely require your visitor to have a degree of understanding about your offer before they arrive. You could do this through pre-selling your landing page offer on your ad.

https://later.com/newsletter-subscribe/

Later is a social media management tool primarily focused on visual content scheduling and planning. 

This newsletter squeeze page helps Later collect the email addresses of potential customers and provide them with information regarding later social media trends.

If you’re ready to take inspiration from this post and create your first squeeze page, you’ll be pleased to hear it’s easier than ever.

You’ll need to choose a landing page builder that includes squeeze page templates optimized for creating high converting landing pages.

Choosing a landing page builder such as OptimizePress will give you the power to create a squeeze page quickly and easily without any technical skills. 

Simply choose one of the squeeze page templates included, add your copy and imagery and your web page will be ready to go.

Now that you have seen some squeeze page examples, it's time to decide which approach will work best for you.

You should research which lead magnets your target audience prefers and what squeeze page will encourage them to take action. If done right, this will help you convert more visitors into leads.

Go ahead and start using squeeze pages for your next lead-generation campaign.