10 Checkout Page Examples That Convert: See What Works

Do your checkout pages fail to convert, no matter how hard you try?

Many ecommerce stores invest significant time and effort into their online stores but struggle to achieve the desired conversion rates.

It’s true that creating an effective checkout page design can be a real challenge, but it's also one of the most crucial elements of any successful ecommerce website.

In this article, we'll take a closer look at 10 top-performing checkout page examples and explore what makes them so effective.

Creating a great checkout experience involves a delicate balance of several critical factors.

For instance, a well-designed checkout process should prioritise simplicity, speed, security, and visual appeal while addressing common pain points that often lead to cart abandonment. 

Let's explore each of these elements in more detail.

The page layout should be clean and uncluttered, focusing on essential elements and minimising distractions. For example:

Optimising page load times ensures a fast and responsive checkout process. This can be done through a number of means, such as:

Displaying any trust badges and security certifications you’ve acquired as a brand sends the message to your online shoppers that their personal and payment details are protected. For instance:

Pro tip: visual consistency across your branding is key. Everything about your page design should align with your brand identity and overall website aesthetics. Here’s what that would look like in action:

Your checkout page is the last stage of the sales funnel, and guaranteeing a seamless customer experience here is one of the best ways you can reduce sales funnel leakage. In action, this would involve:

There are a few key elements you can display in your check out page to prevent surprising customers with unexpected costs at the end of the checkout flow. This could be by:

Not all customers use MasterCard or VISA. You might have interested customers who prefer PayPal, Revolut, Wise, or perhaps Apple Pay. Offering a variety of payment options caters to different customer preferences and demographics. Additionally, considering alternative payment options like buy now, pay later services or local payment gateways – depending on your target market – can further expand your customer base.

With the increasing prevalence of mobile shopping, it's crucial to ensure that your checkout page is fully optimised for mobile devices. A mobile-friendly checkout design should:

With the above said, let’s take a look at 10 of the best checkout page examples currently out there that have been optimised for both web and mobile:

The checkout page created by OptimizePress presents information in an intuitive way, clearly stating the warranty, encryption measures for secure transactions, and a detailed breakdown of pricing and costs, including VAT. 

The terms and conditions are presented in a simple checkbox format with an option to learn more, preventing information overload. 

At the same time, the credit card page, which is part of the multi-step checkout process, also displays an order bump, showcasing OptimizePress's ability to create effective upselling opportunities.

The clear pricing is maintained throughout the checkout process, and the multi-step layout prevents customers from feeling overwhelmed by too many fields on a single page.

Peloton's checkout page is a great example of minimalist design done right. By keeping things simple and clutter-free, they make sure customers stay focused on what matters most - completing their purchase.

The page has all the essentials, like clear sign-up options (including Apple and Google), a straightforward cart summary, and a promo code field. 

They also succeed in presenting important information, like trial period details, warranty inclusion, and shipping information, in a way that's easy to understand.

Etsy's checkout page is packed with features designed to enhance the customer experience. They start by reassuring customers about refund options, which helps build confidence from the get-go.

A progress bar that shows how much more you need to spend to qualify for a special discount is a clever way to encourage higher order values. 

They also offer options for applying shop coupon codes, clearly display prices and discounts, and allow customers to add a note to the seller or mark their order as a gift.

Multiple payment options and a transparent breakdown of pricing further enhance trust and convenience.

DJI's checkout page combines a simple, minimalist design with valuable features that significantly improve the customer experience. 

The inclusion of a customer support chat is a standout feature, providing immediate assistance and reducing the likelihood of cart abandonment.

They offer a variety of payment options and allow customers to choose between different delivery options based on their location. Displaying VAT prices and offering free shipping demonstrates their commitment to transparency and providing the best value possible.

Sabri Suby takes an innovative approach to his checkout page design by showcasing the product's main features and benefits in a checklist format. This keeps the value proposition visible throughout the entire checkout process.

They highlight their most popular option and provide a compelling explanation for why customers should consider upgrading. 

Despite these extra elements, the page maintains a clear and organised structure, with easily identifiable fields for personal information, address, contact details, and payment options.

The optimised layout and strategic use of an order bump feature encourage customers to upgrade their purchase, potentially increasing average order value.

Truvani's checkout page focuses on creating a sense of urgency and encouraging customers to take action. A prominent timer displaying the remaining time to qualify for same-day processing is an effective motivator.

They offer express checkout through multiple payment methods, catering to different customer preferences. Security is a major focus, with a certified guarantee of a safe and secure transaction displayed.

Other notable features include a discount code field and a recommendation for an additional company podcast that might interest customers. 

The optimised sidebar cart encourages customers to spend a bit more to qualify for free shipping, potentially increasing order values while still providing a great user experience.

Linktree's checkout page is quite clear and transparent for customers, providing a detailed breakdown of their trial period, including when customers will be charged, and also highlight the billing details and potential annual savings once the trial period ends.

To top it off, the page reassures customers that they can cancel anytime, removing any sense of risk or commitment, making it more likely for people to try the service.

The straightforward presentation of payment details and the flexibility to cancel at any time contribute to a positive user experience focused on building confidence and encouraging conversions.

Coursera's checkout page demonstrates the power of minimalist design while including elements that drive conversions. 

A great touch here is displaying the number of customers who have already made the same purchase, which adds social proof, reinforcing the value of the offering and giving customers confidence in their decision. 

You can also see a checklist outlining the benefits of purchasing, which serves as a clear reminder of the value customers will receive.

The inclusion of fields to specify individual needs allows for a more personalised experience, while presenting a range of payment options (from annual to quarterly) caters to different budgets and preferences.

Zoom's checkout page keeps it simple. The subscription cycle and price breakdown are clearly displayed, highlighting the savings available with an annual plan. Whereas the customer support chat feature in the bottom right corner provides immediate access to help.

Moreover, the ability to enhance the purchase with add-ons like an optimised scheduler, large meeting capabilities, and cloud storage allows customers to tailor their subscription to their specific needs.

By focusing on clear information, customisation options, and easily accessible support, Zoom creates a checkout experience designed to guide users smoothly through the process.

NordVPN's checkout page emphasises the savings customers can achieve by choosing the right plan. 

Prominently displaying potential discounts encourages people to opt for longer-term subscriptions, increasing customer lifetime value.

The 30-day money-back guarantee reduces perceived risk and instils confidence, making people more likely to try the service.

But where NordVPN really shines is in its payment options. They offer an extensive range of choices, including cryptocurrencies. This is fantastic for accessibility, as it allows customers from all over the world to easily sign up and pay in their preferred method.

By providing a wide array of payment options, NordVPN demonstrates its commitment to customer convenience and expanding its potential user base.

When building your checkout page, make sure to:

OptimizePress WordPress plugin enables you to create high-converting checkout pages easily, choosing from a vast library of proven templates fit for various industries. Experience our free demo today to see how OptimizePress can help you optimise your checkout process and boost your conversion rates.