7 Standout Lead Capture Page Examples

Are you wondering what makes a lead capture page work?

Converting visitors into leads is key to business success for your online marketing initiatives. 

To be seen, you have to make yourself seen, and lead capture pages can help you do that for your products and services.

Keep reading to discover 7 lead capture pages that show off some clever strategies and designs.

If you’re new to lead gen or looking to improve your game, these are the inspiration you need.

A lead capture page, also known as a lead gen page, is a special landing page designed to get contact info from visitors.

Unlike a homepage which is a general introduction to a website, a lead capture page is laser-focused on converting visitors into leads through a tool called a lead capture form on the page.

The lead form is the main feature of a lead capture page and is placed strategically to collect the visitor’s contact info such as name, phone number, and email address.

Visitors are often incentivized to fill out the lead form by offering them something of value or benefits such as:

Hence, it’s a key part of the online lead generation process.

Lead capture pages are a key part of modern marketing, data collection, and conversion optimization. Here’s why they are essential for business.

A good lead capture page gets information from people who are actually interested in your product or service. This data includes contact info, preferences, and demographics that can be used to tailor your marketing and sales pitch.

By understanding customer preferences and behavior through lead capture forms, you can segment your audience and send targeted marketing. In the long run, this increases the chances of converting leads into customers.

Lead capture pages speed up the lead qualification process by capturing relevant info upfront. This means sales teams can prioritize qualified leads and allocate their time and resources more effectively, improving sales productivity overall.

By filtering out unqualified leads at the entry point, lead capture pages also prevent sales reps from chasing prospects who aren’t ready to convert.

This reduces wasted time and resources so your sales teams can focus on prospects with higher conversion potential.

Lead capture pages are CTAs that prompt visitors to take a specific action, such as signing up to a newsletter, downloading a resource or requesting a consultation. 

These actions not only capture leads but also engage with the customer further with the brand.

Captured leads give businesses the opportunity to build a relationship over time.

By staying in touch with prospects through targeted and personalized communications, businesses can build trust and credibility and when the prospect is ready to buy, conversion is more likely.

When creating lead capture pages that convert well, you need to include 4 key elements.

This is the first impression visitors get of your offer. It should grab their attention, tell them the benefit of your product or service, and get them to keep reading. Here’s why it’s important:

The lead capture form is where visitors submit their information in exchange for your offer. It should be easy to use, simple, and conversion-optimized. Make sure it resonates the following:

Your CTA button is the final element that gets visitors to take action. It should be visual, use compelling language, and tell visitors what happens next when they click. Its important components include:

Adding social proof increases credibility and reassures visitors of the value and reliability of your offer. It includes testimonials, customer reviews, case studies and trust icons. Here’s why social proof is crucial:

Now, let’s dive straight in and see 7 lead capture page examples in action to inspire your own designs.

Mark Manson’s minimalist email opt-in page is a beauty. It’s simple and effective at capturing interest and conversions using a bare-bones approach that works well.

Key Element: The standout element of this page is the headline: “5 Minutes That Might Change Your Life”. This headline is catchy and compelling, grabs the visitor’s attention, and makes them want to learn more about the offer.

Mark Manson’s page is clearly designed with conversion in mind. 

It minimizes distractions and directs the visitor’s attention to the important elements: the headline, value proposition, and the opt-in form. Here the focus is on clarity, relevance, and user experience.

Clearbit’s lead magnet form page is a powerful combination of a full on lead gen and capture page. It combines great content with a simple form.

Key Element: The standout element of Clearbit’s lead magnet form page is how effectively it combines elements of a lead gen page with lead capture. It shows how businesses can get more out of their HubSpot workflows and align the benefits with clear steps to take.

Clearbit’s lead capture page balances quantitive benefits with qualitative insights, showing specific examples and scenarios where Clearbit can add value. 

This helps the visitor understand and engage more, and aligns Clearbit’s solutions with the visitor’s needs.

Zillow’s lead magnet form page is a prime example of a location-based approach to capturing leads, tailored specifically to individuals seeking mortgage pre-qualification.

Key Element: The best part of Zillow’s lead magnet form page is its location-based lead capture. It targets home buyers by providing a simple and relevant entry point to the mortgage pre-qualification process, and then leads to a comprehensive form.

Zillow’s lead magnet form page shows how a targeted location-based approach can capture and qualify leads. 

By providing clear instructions and using a form-based approach, Zillow makes sure the leads are educated and ready to buy. This benefits the user and the quality of the leads.

Slack’s lead magnet form page is versatile and serves as both a contact us form and a lead capture tool. This dual-purpose approach means Slack addresses user concerns and gathers lead information simultaneously.

Key Element: The hero element of Slack’s lead magnet form page is its multipurpose nature. It caters to existing users looking for support and potential customers interested in Slack’s services, making it a total touchpoint for engagement.

Slack’s lead magnet form page shows a multipurpose approach works. It’s good for user satisfaction, continuous improvement, and targeted marketing.

WordStream’s lead magnet form page is a great lead capture page example that captures email leads while providing value. It engages the prospect with an offer and nudges them to fill out the form.

Key Element: The winning factor for WordStream’s lead magnet form page is the value proposition and hook. This combo gets the visitor in and gets them to fill out the form so WordStream can capture the lead and deliver value to the user.

WordStream’s lead magnet form page gets leads and converts by combining a hook, value proposition, and smart content placement. This gets the visitor engaged and informed and results in higher conversion rates and better leads.

Zendesk’s multi-step demo lead capture form is a game changer that engages leads through an interactive and personalized experience. This captures lead information and gives the user an instant benefit.

Key Element: The star of the show is the 10 step interactive questionnaire. This form asks for specific details about the user’s use case and needs so Zendesk can give them a custom demo and tour. It’s a win-win as leads get a highly relevant and personalized experience.

Zendesk’s multi-step demo lead capture form stands out by giving leads an interactive, personalized and fast experience. By giving them an instant, custom demo, Zendesk makes sure users see the value right away and also moves along more qualified leads.

Wise (formerly TransferWise) has a clever lead generation strategy built into their homepage currency transfer fee calculator tool. It’s a great way to engage visitors with immediate, valuable information and lead capture.

Key Element: The main element of Wise’s lead capture form is the currency transfer fee calculator tool. It’s visually appealing and user friendly, even though it’s below the fold. The hero text is clear “High speed, low fee transfers” and encourages users to try the calculator for themselves.

By offering an interactive calculator, Wise allows users to see the value and cost savings of their service immediately. The “use it to believe it” approach builds trust and encourages users to opt for the services.

Now that we’ve explored a range of standout lead capture page examples, each utilizing unique strategies to effectively engage and convert potential leads, here’s a quick recap of the most important takeaways.

By incorporating these elements into your lead capture campaigns, businesses can develop compelling lead capture pages that collect valuable information and also improve the user experience, ultimately boosting engagement and conversion rates significantly.