The 13 Best Sales Funnel Builders for Digital Marketers and Solopreneurs

Last Updated: August 1, 2024 by Editorial Team | Reviewed by: James Dyson

Best Sales Funnel Builders

Building sales funnels from scratch takes time. 

You have to research, weigh all your options, define your target leads, and figure out how they will travel down the sales funnel and turn into customers. 

Trying to set this up successfully in a market as competitive as the one we currently face is a big challenge. 

That's why it's beneficial to rely on some of the best sales funnel builders around to not only streamline the process, but so that you can guarantee measurable results.

Let's take a look at some of the best sales funnel builders currently on the market and what they might bring to the table.

What is a Sales Funnel?

Sales funnels allow you to target potential customers and ultimately turn them into paying customers through a methodical process of lead acquisition, lead interest, and lead retention. 

For it to work, the funnel needs to be strategic and aligned with your goals in relation to your product or service.

Get More Leads & Sales in WordPress using Conversion Optimized Funnels

Watch our exclusive demo now to learn how to build high-converting landing pages & funnels in WordPress.

What is a Sales Funnel Builder?

Sales funnel builders are tools that help you create and manage sales funnels. They're expertly built to be able to automate any aspect of the sales funnel from start to finish. 

These usually also come packed with data-tracking tools, templates, and automated systems or assets to optimise your funnels.

Why Sales Funnels Builders are Important

Sales funnel builders help you stay on top of competition, and if you're running a company by yourself, or your own freelance business, relying on one of the best sales funnel builders around gives you a competitive edge. 

You can keep up with larger teams who may not be relying on in-house resources, and acquire leads before they land on your competitors' funnels.

How to Choose the Best Sales Funnel Builder

Choosing the best sales funnel builder for your needs comes down to a few variables. For starters, you have to assess what it is that you're trying to achieve. 

You'll need to align that with your business goals, as well as budget in case pricing is a concern. But more generally speaking, you'll know you're looking at a top-tier sales funnel builder if it’s got the following features:

Ease of Use: An intuitive, drag-and-drop interface that makes it simple to set up and customise your funnels.
Comprehensive: The ability to handle lead capture, email automation, checkout pages, and other key funnel components all in one platform.
Extensive Templates: A wide selection of pre-built funnel templates that you can start with and then personalise.
Advanced Analytic Tools: Robust reporting and tracking features to monitor the performance of your funnels.
Integrations: The option to connect your funnel builder with other tools you use, like email providers and membership platforms.
Scalability: The capacity to handle increased traffic and conversions as your business grows.

Benefits of Using a Sales Funnel Software

The prospect of manually building a sales funnel speaks for itself. After all, you'd be wasting hours and energy trying to build a successful funnel from scratch with no external help. 

On that front, using a builder would save you time that could be best spent elsewhere.

However, there's much more to it. Let's take a quick look at some of the greatest benefits of using the best sales funnel software out there.

Support

Many sales funnel software providers offer excellent customer support to help you get set up, troubleshoot any issues, and optimise your funnels over time. This guidance can be invaluable, especially for solopreneurs and small teams.

Resources

These tools come jam-packed with resources, such as pre-built funnel templates, marketing strategies, and performance analytics. This allows you to leverage best practices and historical data to create high-converting funnels without having to start from scratch.

Centralised Management

Sales funnel builders allow you to manage your entire customer acquisition process in one centralised platform. This eliminates the need to juggle multiple tools and helps you maintain a cohesive, end-to-end customer journey.f

Personalisation

Many sales funnel platforms offer advanced personalisation capabilities. This lets you tailor the content, offers, and experiences within your funnels to the specific needs and behaviours of your leads and customers.

Split Testing

Built-in A/B testing features make it easy to experiment with different funnel elements, such as headlines, calls-to-action, and flow sequences. This testing approach helps you continuously optimise for maximum conversions.

Mobile Friendly

Leading sales funnel platforms make sure that your funnels are mobile-responsive and optimised for any device. This is crucial for providing a frictionless experience for leads accessing your funnels on the go.

13 of the Best Sales Funnel Builders on the Market

If you're looking for a sales funnel builder, there is no shortage of options. You've got dozens of software that can create, customise, and optimise sales funnels, some better than others.

Today we'll be taking a look at 13 of the best sales funnel builders that come complete with every bell and whistle in the book.

1. OptimizePress

OptimizePress - Sales Funnel Builders

OptimizePress is the most popular and well established WordPress solution for no-code funnel building and conversion optimized features.

Some of these include a visual funnel builder, a powerful checkout plugin, and a robust analytics platform. 

The platform also comes packed with numerous conversion focused templates, educational material, and integrations to guarantee you build the most successful sales funnel possible.

Alongside this, you have one-click upsells and downsells at your disposal to effortlessly increase your revenue and optimise your funnel for maximum profitability. 

There’s no doubt that with OptimizePress, you have a full-stack suite of tools to elevate your online marketing efforts and drive real results for your business.

Pros

User-friendly interface with fantastic training videos and documentation, as well as excellent customer support at a great price.
Highly recommended by long-term users who have found it to outperform other funnel platforms they've tried.
Provides great value and functionality that WordPress users can easily access, with plenty of training and help available.

Cons

Runs on WordPress so you will need a WordPress based website. This does give you more control.  These can be setup for as little as $10/month.

Pricing

OptimizePress plans available:

Builder Only: $129/year - Includes page builder and use on 1 website.
Suite Starter: $199/year - Includes all funnel building, checkouts and membership features. Includes usage on 1 website.  
Suite Pro: $249/year - Most premium plan includes all features and use on 5 websites.

2. SeedProd

Sales Funnel Builders - SeedProd

SeedProd is a WordPress page builder plugin that allows users to create websites and pages without any coding. 

Some of its key features involve a drag-and-drop interface, some pre-built themes and templates, and also integration with email marketing services. 

It's a decent option for building simple websites and sales funnels, though it may not be the most full-featured page builder out there.

Pros

User-friendly interface, making it easy for beginners and non-techies to create websites and landing pages.
Range of customisation options, allowing users to tailor the look and feel of their creations to match their brand and preferences.
Library of pre-designed templates, spanning various industries and use cases, which can be easily customised to suit your needs.

Cons

While SeedProd offers a solid set of features, some users may find that it lacks more advanced or specialised functionalities compared to other website builders.
While they have a free version, it’s not advertised and comes with limited capabilities, leaving paid plans as the only viable options.
Despite the customisation options, some users may find it challenging to achieve the exact look and feel they desire, especially for those with more complex design requirements.

Pricing

Basic: $79/year
Plus: $199/year
Pro: $399/year
Elite: $599/year

3. Leadpages

Leadpages - Best Sales Funnel Builders

Leadpages is another sales funnel tool that offers a drag-and-drop builder for landing pages. It also comes with tools to capture leads, like pop-up forms and website alerts, as well as pre-designed templates to set up in a few clicks.

Pros

User-friendly landing page and pop-up creation as well as web page builder with analytics.
Users have positive comments on its ease of use and app integration.
Offers helpful templates for sales funnel building

Cons

Can get expensive for solopreneurs and early stage businesses.
Limited analytics on lower plans.
Some users reported issues with third-party integrations. 
Advanced A/B testing capabilities are limited unless you’re on a premium plan.

Pricing

Standard: $444/year - Build up to 5 landing pages, unlimited traffic and leads.
Pro: $888/year - Build unlimited landing pages. 3 Custom Domains.
Conversion: $697/month - Done for you option. Includes custom page built for you.

4. GetResponse

GetResponse - Best Sales Funnel Builders

GetResponse is a marketing automation platform that helps create, manage, and analyse digital marketing campaigns. It offers a suite of tools including email marketing, landing page builder, webinar hosting, marketing automation, and more. 

The platform is designed to be an all-in-one marketing solution for businesses of all sizes, enabling them to effectively reach, engage, and convert their target audience through various digital channels. 

But the main scope of GetResponse has always been around streamlining and optimising marketing efforts, and they’ve tailored their tool around that.

Pros

Consistent performance and revenue generation for affiliates through recurring income.
Effective for email newsletters, autoresponders, and visual marketing funnels with a great price point to start.
Straightforward and affordable software for sending bulk emails to audiences with a simple user interface.

Cons

Some experience technical issues, such as a reactivated account or being charged without consent.
Slow and inefficient customer service response to resolve the unwanted account reactivation.
Emails often end up in the "Promotions" section, making it difficult to reach the inbox.
Some find the dashboard is confusing and not very user-friendly, especially for building out emails.

Pricing

Email Marketing plan: $167/year - Includes newsletters, Ai email generator, autoresponders, Ai campaign generator, website and landing page generator, signup forms and popups.
Marketing Automation plan: $566/year - Everything in Email Marketing, plus marketing automation, event-based workflows, webinars, advanced segmentation, contact scoring, sales funnels.
Ecommerce Marketing plan: $744/year - Everything in Marketing Automation, plus ecommerce integrations, quick transactional emails, abandoned cart recovery, promo codes, product recommendations and web push notifications.

5. High Level

Best Sales Funnel Builders - High Level

HighLevel is an all-in-one platform designed with a variety of tools such as landing page and website builders, email and SMS marketing, appointment scheduling, and analytics. 

The platform aims to streamline and consolidate multiple marketing tools, allowing businesses to manage their marketing and sales efforts more efficiently from a centralised platform.

Pros

Smooth onboarding process and dedicated customer success team.
Users find it a viable option that streamlines analysis and transaction processes.
Interface is considered user-friendly, with lead follow up opportunities.

Cons

Dissatisfaction with the quality of premium setup services, with generic results not meeting expectations.
Perceived clunkiness, poor user experience, and lack of intuitiveness in certain areas of the software.
Inadequate problem resolution, with issues being forwarded to billing departments without proper follow-up or communication from support teams.

Pricing

Starter: $1,164/year
Unlimited: $3,564/year

6. CartFlows

Cartflows - Best Sales Funnel Builders

CartFlows is another WordPress sales funnel builder that allows users to create sales funnels, landing pages, and checkout experiences. 

Features include the option to include one-click upsells, order bumps, and dynamic offers, but it also allows for A/B testing if needed.

CartFlows has a library of templates and deep analytics to help you determine and ultimately track your funnel performance.

Pros

Easy to configure and edit templates, which help enhance the checkout process.
Allows users to create visually appealing and complex sales funnels on WordPress without any coding knowledge.
Provides features like cart abandonment recovery and funnel building to help improve conversions.

Cons

Some users have reported a decrease in page speed when using CartFlows, especially on payment pages.
Requires WooCommerce to run which is known to slow down WordPress websites.
Requires an external page builder such as Elementor to use templates included.
The 1-click upsell feature is only available in the more expensive Plus plan, which may be pricey for some single-site users.
We found some reports of customer service issues - with lack of help resolving incompatibility issues with external themes.

Pricing

Starter: $99/year
Plus: $189/year
Pro: $299/year

7. OptinMonster

Optinmonster - Sales Funnel Builders

OptinMonster is a lead generation and conversion optimisation platform that enables businesses to create customisable, targeted campaigns by using elements like popups, floating bars, and slide-ins. 

Their goal is to help brands grow their email lists, boost sales, and drive more conversions, and it does so through its easy-to-use drag-and-drop builder, advanced targeting and personalisation options, as well as A/B testing features and integration with major email service providers.

Pros

Easy to use for beginners while also offering advanced options for experienced marketers.
Variety of customisable templates and integration options that work well with WordPress.
Solid customer service with helpful tips on conversion optimisation.

Cons

Lacks internal analytics, requiring integration with Google Analytics to track performance.
The user interface can be difficult to navigate.
May have compatibility issues with certain website builders like Strikingly.

Pricing

Basic: $192/year
Plus: $384/year
Pro: $828/year
Growth: $1,188/year
Custom Enterprise: Request quote

8. Kajabi

Best Sales Funnel Builders - Kajabi

Kajabi is an all-in-one platform that helps brands build and grow their online business. It offers a user-friendly suite of tools, including a website builder, online course creator, sales funnel builder, and email marketing capabilities. 

Kajabi makes it easy for users to package their knowledge and sell their product or service directly to their audience. 

And because it’s an all-in-one platform, it also handles payments, customer management, and analytics to help users efficiently run and scale their business.

Pros

Provides a platform with a smooth onboarding process for new users.
They have 24/7 customer service and support availability for members.
Many users find the platform intuitive and easy to use after an initial learning curve.

Cons

Claims of declining customer service quality, with long wait times and unresolved issues.
Concerning reports of shady marketing tactics and poor customer treatment.
Limited integrations and customisation options compared to some competitors.

Pricing

Basic: $1,428/year
Growth: $1,908/year
Pro: $3,828/year

9. Kartra

Best Sales Funnel Builders - Kartra

Kartra is another all-in-one marketing platform that helps you streamline business functions, anywhere from creating content to selling it. 

One of its features lets you build high-converting landing pages and websites, but you can also host engaging webinars and manage memberships with Kartra. 

Beyond the above features, this software comes with tools that let you shape forms, targeted email marketing campaigns, and secure checkouts. 

The marketing automation features can also send personalised messages based on user behaviour and powerful analytic options.

Pros

Relatively easy to use, allowing quick setup of funnels and campaigns.
Offers a wide range of features, including access to royalty-free images.
Provides a well-integrated platform for basic users and small businesses.

Cons

Experiences frequent bugs, slow loading pages, and a subpar membership interface.
Lacks comprehensive instructional resources, leaving users to troubleshoot on their own.
Can be non-intuitive and user-unfriendly, causing frustration for some users.

Pricing

Starter: $1,188/year
Growth: $2,268/year
Professional: $5,148/year

10. Keap

Best Sales Funnel Builders - Keap

Keap is a full-on CRM platform designed to be an all-in-one solution for busy small businesses. Their digital toolset helps you capture leads through a number of features, such as customisable forms and landing pages. 

Once you have those leads, Keap lets you manage your customer interactions with targeted email marketing and automated text messages. 

Their platform also comes with a visual sales pipeline to track deals, manage opportunities, and automate tasks based on their progress.

Pros

Automation and CRM capabilities to manage client lifecycles.
Helpful customer support, especially in building email lists and lead management.
Effective e-commerce management features.

Cons

Very limited page building building features. 
Notorious for poor customer service, with difficulties in cancelling subscriptions.
Steep learning curve and complexity, making it challenging for some users.
Limited access to files, photos, and emails, leading to inefficient workflows.

Pricing

Keap handles email sending, so plans vary depending on number of users and contacts in your accout.

Ignite: from $2,988/year
Grow: from $3,948/year
Scale: from $5,988/year

11. ActiveCampaign

Activecampaign - Best Sales Funnel Builders

ActiveCampaign prides itself in being a growth engine for businesses. 

A few noteworthy features are their targeted email sequences triggered by website visits, and their automated personalised welcome messages after signups. 

But they also offer tools to capture leads with landing pages and forms, segment your audience for laser-focused communication, and even automate sales tasks to free up your team's time.

ActiveCampaign also comes with integration of tools, turning into a central hub for your marketing.

Pros

User-friendly interface and a wide range of integrations.
Comprehensive training and support resources, including personalised onboarding sessions.
Cost-effective solution with a robust feature set.

Cons

Lacks specialised funnel building and page building features.
Confusing terminology can lead to mistakes in email scheduling and automation.
Some users have experienced technical issues, such as lost emails and API integration problems.
The steep learning curve may be a barrier for some users, especially those new to email marketing platforms.

Pricing

ActiveCampaign offer a variety of packages for marketing, sales, transactional emails, and bundles. Starting at $588/year all the way to $18,408/year for the larger enterprise plans.

12. ClickFunnels

Clickfunnels - Best Sales Funnel Builders

ClickFunnels is an available software that’s specifically designed for building online sales funnels. It includes a drag-and-drop editor that requires coding skills, along with tools to design landing pages, build websites, manage email marketing campaigns, and set up membership sites.

Like many other options on the market, you’ll be able to integrate ClickFunnels with other marketing tools you might already use.

Pros

The platform offers a wide range of integrations that can be helpful, especially for newer users.
The funnels created through ClickFunnels tend to generate higher-quality leads, improving profitability.
ClickFunnels can be a valuable resource for small businesses or individuals with a great idea but limited budget.

Cons

The frequent sales emails from ClickFunnels can be difficult to distinguish from product updates and other essential information.
The support team can be unresponsive or unhelpful in resolving certain problems, and users may face repercussions for voicing complaints.
ClickFunnels is considered an expensive and underperforming solution by some users.

Pricing

Basic plan: $1524 /year - 1 website integration, 20 funnels, 3 users, 1 domain, 10,000 contacts, unlimited courses, workflows, pages, products, email sequences, ShareFunnels, analytics and maintenance mode plan.
Pro plan: $1884 /year - 1 website integration, 100 funnels, 5 users, 3 domains, 25,000 contacts, unlimited courses, workflows, pages, products, email sequences, ShareFunnels, analytics, maintenance mode plan and API access.
Funnel Hacker plan: $2496 /year - 3 website integrations, unlimited funnels, 15 users, 9 domains, 200,000 contacts, unlimited courses, workflows, pages, products, email sequences, ShareFunnels, analytics, maintenance mode plan and API access.

13. HubSpot

Best Sales Funnel Builders - Hubspot

Hubspot offers more than just customer relationship management (CRM) software. 

And while it may be one of the pricier options on the market, it has appropriate building and automating features for many aspects of a brand’s marketing branch. 

For building sales funnels, HubSpot's drag-and-drop interface makes the process simple and easy. 

Their toolset gives you a complete view of your leads' interactions, with options to personalise your outreach efforts, and leverage automation to free up your sales team's time.

Pros

The user-friendly interface and extensive functionality make Hubspot an appealing option.
The CRM capabilities, including the ability to track conversations, are highly valued by users.
Hubspot offers a wide range of features and opportunities for businesses to leverage.
The CRM is praised for its responsiveness, customer/lead tracking, and overall effectiveness.

Cons

The marketing add-on is very costly, and there is no option for solo users, making it less accessible.
The workflow functionality can be confusing and challenging to understand for some users.
Users may encounter issues with inaccessible or restricted features.
The stripping of UTM parameters from page views can create difficulties for users.

Pricing

Sales Hub Professional: $1,080/year
Sales Hub Enterprise: $1,800/year

Pricing

Starting Out: $588/yearly
Everything You Need: $1,188/yearly
Rapid Growth: $2,388/yearly

Build Converting Sales Funnels with OptimizePress

It’s safe to say that using sales funnel builders can help businesses, especially solopreneurs and small teams, to acquire leads efficiently and maintain a competitive edge. 

That’s because builders like OptimizePress provide templates and tools to create, customise, and optimise these funnels to get the best results possible.

Optimizepress 2 - Sales Funnel Builders

OptimizePress stands as the absolute best solution to build, improve, and maintain your sales funnel strategy. 

With an array of proven templates and tools for you to choose from, across a multitude of industries, this WordPress plugin can effectively skyrocket your sales and conversions for the long-term. 

Take a look at the free demo to know how to get started building converting sales funnels!

Get More Leads & Sales in WordPress using Conversion Optimized Funnels

Watch our exclusive demo now to learn how to build high-converting landing pages & funnels in WordPress.

Ready to experience the OptimizePress difference?

OptimizePress is the leading funnel builder and landing page builder that is affordable and designed for solopreneurs and founders who need to get their pages live fast.

30 day money back guarantee

Build Landing Pages That Convert with our Inspiration Lookbook

Get Access to 120+ Landing Page Swipes from Creators, Digital Marketers and Experts + insights and steps to boost your landing page conversions.

By entering your email, we'll also send you marketing emails related to OptimizePress. You can unsubscribe anytime. See our privacy policy.

Close