9 Lead Magnet Ideas for Coaches That Work

Having trouble attracting new coaching clients to your coaching business?

You’re not alone.

Many coaches struggle to get prospective clients and convert them into paying clients. That’s where lead magnets come in.

In this post, we’ll share 9 lead magnet ideas for coaches that work. These will help you grow your email list, engage your potential clients, and grow your coaching business.

Let’s get into it and see how you can start seeing results.

A lead magnet (also known as a freebie or irresistible offer) is a free resource you give away from your landing pages in exchange for someone’s contact information. In most cases, this is usually an email address.

This information is key for client acquisition because it serves multiple purposes in attracting and engaging your potential clients.

Lead magnets can help you build an email list which is the foundation for ongoing communication and relationship-building with your audience. 

By offering a solution to a specific problem, a lead magnet proves your expertise and credibility and shows potential clients your coaching can deliver results.

Creating a lead magnet is more than just giving out free content. Here are some best practices to make your lead magnets attract, engage and convert.

Using these best practices, you’ll attract the right people to convert them into clients and grow your business.

Now that you have a lead magnet, it’s time to promote it to your target audience. Here are some ways to promote your lead magnets:

By utilizing these promotional channels and strategies, you can increase the visibility of your lead magnets and attract more potential clients to your coaching business.

Now that you know why and how to promote lead magnets, here are 9 lead magnets for coaches to inspire your own success.

Marie Forleo uses eBooks as a lead magnet to attract and engage potential clients for her coaching services. These eBooks tackle common problems and solutions, so they’re super valuable to her audience.

For example, for her eBook “3 Toxic Lies That Keep You Overwhelmed & Underearning”.

Marie uses this hero text: “Read it in an hour and watch your entire life change.” This is a big promise but an alluring one to draw in readers to her as a life coach.

When people click the CTA “get my free download” they go to a landing page where they can enter their first name and email to get the eBook.

Amy Porterfield uses checklists and cheat sheets to attract and engage potential clients for her coaching services. Her “Must-Have Lead Magnet Launch Checklist” is full of valuable content and her top tools. This checklist is at the end of a landing page filled with actionable content.

Amy assures through her copy that “My Commitment To You Is That I Will Always Go First” which means all the tools and strategies are proven and tested by her. Amy’s opt-in form is embedded in the page. Visitors just need to enter their email and first name and click “Send Me the Freebie Please!” to get the checklist.

Tony Robbins, a popular leadership coach, uses a free coaching strategy session to attract and engage potential clients for his coaching services. This session provides personalized insights and guidance into his coaching programs so potential clients can experience the value of his coaching for themselves.

Hero text like “How To Have It All Without Sacrificing What Matters Most” is an instant winner in attracting visitors to his free session offer. 

Tony includes a 3-minute video where he personally explains the benefits of his coaching and why potential clients should try the free strategy session.

Once visitors click “Reserve Your Strategy Session” a form pops up titled “Book Your Breakthrough Result Strategy Session Now”. The form asks questions to understand the visitor’s needs better so the session is personalized.

Plus, there is proof of his credibility as the page highlights his features in top publications like Forbes, CNN, The Wall Street Journal, and Harvard Business Review. Video testimonials from previous clients also show the impact of his coaching sessions.

Amazing, an online coaching business for building your entrepreneurship, offers a brand new 4 part video series for free that will show users how to make money in a hot technology space. The series is designed to educate and equip users with practical strategies and insider knowledge.

By giving away valuable content for free, Amazing attracts entrepreneurs and business owners who want to scale their business. They also offer exclusive expert-led content, positioning themselves as the go-to business training and development company.

The series launches with a countdown to emphasize the time-limited nature of the offer. This creates a sense of urgency for potential clients to act fast and get their spot and access to the content.

Ashley Herrera Yoga, a popular health and wellnes coach, has a free Pregnancy Self-Care Toolkit to support expecting mothers with practical tools and resources for self-care during pregnancy. The toolkit has information and tips specific to pregnant women.

By targeting expecting mothers, Ashley attracts clients who are actively looking for support during pregnancy. The free toolkit offer shows Ashley’s expertise and commitment to helping mothers through this stage of life.

Ramit Sethi gives away the first chapter of his book for free to his subscribers. This chapter has practical tips and strategies for improving your finances and gives you a taste of what’s in the whole book.

By giving away a free chapter, Ramit attracts people interested in personal finance and wealth management. The chapter is a teaser to get you to buy the whole book or check out other products and services from Ramit.

Sally Hogshead has the “How To Fascinate” personality assessment, a quiz that helps you find your personal brand. This assessment shows you how to use your unique qualities to stand out and make a dent.

The assessment attracts clients by giving them personalized results and actionable advice based on their answers. It taps into people’s curiosity about themselves and how others see them.

Neil offers free tools like the SEO Analyzer and Answer the Public. These tools give you insights and analysis on search engine optimization and content ideation respectively.

The freemium tools attract clients by giving you practical value and actionable insights to improve your online presence. They solve common pain points and challenges businesses face so they’re essential for digital marketers and entrepreneurs.

Marie Forleo offers the "B-School" membership program with exclusive content, training videos and resources for entrepreneurs and business owners. 

This coaching program includes free masterclasses, downloadable guides, and access to special webinars that deliver real results and strategies.

B-School attracts clients by offering valuable and exclusive content that speaks directly to the needs and challenges of entrepreneurs. It positions Marie Forleo as the go-to business coach and personal development expert.

Let’s recap the top tips from this post on lead magnets for coaches.

Now, over to you.

Use these key pointers and inspiration from this post to effectively implement your own popular lead magnet ideas, attract, and convert potential clients in your coaching business.