8 Hello Bar Examples that Capture Attention

Hello Bars are a game-changer for boosting your website's conversion rates. 

These sleek, attention-grabbing bars appear at the top of a webpage, making it easy to deliver key messages without disrupting the user experience.

This article showcases 8 hello bar examples that top brands have used to convert visitors.

By the end, you’ll have all the ideas and inspiration you need to implement them on your own site.

A hello bar is a must-have website element for digital marketers and website owners looking to increase conversions and engage visitors. They can be customized to match your website design and brand so they blend in with the UI.

Hello bars typically have short, punchy messages or CTAs making it easy to drive traffic to the right landing page.

Sometimes, they offer help in guiding visitors to important content. Because they are always visible they keep your key message in front of your audience and increase the chances of interaction.

Hello bars are also non-intrusive so they don’t disrupt the user experience making them a better alternative to popups for a smooth user journey.

Hello bars are super versatile and can be used for many marketing and business goals while connecting with new customers.

Here are some examples of their most popular use cases:

Now that we understand the versatility and effectiveness of using a hello bar for your website marketing and sales campaigns, let's dive into the 8 best real world hello bar examples that convert.

Purpose: To drive seasonal sales with a compelling discount offer

FreshBooks’ hello bar is a nice mix of design, messaging, and placement.

The message “Hot Summer Savings” grabs attention with seasonality and the 60% off is a big motivator to act fast. The CTA “Buy Now and Save” is big and hyperlinked so users can hit it and take immediate action.

Purpose: Feature-benefit explainer to incentivize new users

Airtable uses a hello bar to promote new features and encourage user engagement with clear messaging and design.

The bar says “Add AI to everyday work and make smarter bets” which clearly communicates the feature to the user. This is a concise message that speaks directly to Airtable’s B2B audience who are likely to understand the benefits of AI in project and sheet management.

The “Learn More” button is a clear call-to-action that takes users to the product page that details the AI integration so interested visitors can get more info.

Purpose: Multiple offers and free delivery options provided

LookFantastic uses a hello bar to maximize engagement and conversion opportunities with multiple offers and incentives front and center. 

It’s used to show off various promotions and membership benefits to encourage new visitors to explore and take advantage of these offers.

LookFantastic’s hello bar stands out because of the multiple offers and free delivery options. 

This multi-purpose approach caters for different segments of visitors, whether new customers looking for discounts on their first order or paying customers/existing members looking for exclusive benefits like free UK delivery or annual subscription perks.

Purpose: Drive more sales and sign-ups for the mobile app

Etsy uses a hello bar to drive sales and mobile app sign ups with a seasonal promotion.

The bar is very clear with text saying, “Now in the app: back to school savings up to 60% OFF!” This grabs attention and creates urgency for visitors to go to the app and buy to get the savings. Although the green bar is not Etsy’s usual brand color, it stands out against the background and is visible without being too in your face.

Purpose: Promotes “Pay Later” options, delivery and discounts

Freemans use a hello bar to promote flexible payment options, customer benefits and to incentivize sign ups with an approach tailored to their audience. 

The three offers are: pay in 3, free delivery and returns on all products, and 15% off sign-up to attract and convert visitors to their eCommerce site.

Freemans hello bar’s focused messaging, valuable offers and strategic design does a great job of communicating the perks to their audience while boosting customer confidence and satisfaction. 

The sign up is also a great incentive for a discount to encourage immediate action and potential conversions.

Purpose: Offer lead magnets for conversion

Marie Forleo uses a hello bar to promote lead magnets and convert with a focus on user engagement and brand consistency. 

Marie’s is to promote a free class related to her B-School program, capture high quality leads, and nurture prospective customers with valuable content.

Marie Forleo’s Hello Bar works well because of its design, messaging and user friendly features. 

This bar features the offer of a free class related to her B-School program, which is aligned with her educational and motivational brand. The “Learn More” button in yellow draws attention without being too intrusive.

Purpose: A banner bar featuring a countdown timer for free gifts

Estee Lauder’s hello bar is all about engaging and converting users with multiple offers and an innovative carousel design. The brand promotes exclusive discounts, free gifts and creates urgency to drive sales and customer acquisition.

Estee Lauder’s hello bar stands out because of the banner carousel format. It cycles through different messages every 10 seconds. This keeps the content fresh and grabs attention. The exclusive discount codes and 7 piece free gift gets people to take action and buy now.

However, the best part is the countdown timer on the free gift which creates urgency to buy now. The design is beautiful and matches Estee Lauder’s luxury brand and communicates the value of the offers.

Estee Lauder’s hello bar is a great example of design and messaging to create urgency, engage and convert. They’re using the innovative features the correct way while ensuring brand consistency.

Purpose: Free shipping as a membership perk

Adidas uses a simple hello bar to promote free shipping as a perk for Adiclub members.

As a global brand, Adidas goes for simplicity in their hello bar design. They offer free shipping for Adiclub members. This communicates a valuable benefit to both new and existing customers to join the loyalty program.

Instead of a standard link, Adidas uses a dropdown arrow that expands to reveal more information within the same page. This keeps visitors on the page and gets them all the info they need.

Adidas’s hello bar is simple and functional to promote Adiclub and address customer shipping fees. It looks great on the UI side and is great for attracting more members and more online sales.

Hello Bars, with their strategic placement and attention-grabbing designs, offer a powerful tool to maximizing conversionsl for any website.

By exploring the eight examples provided, it's clear that customization and relevance are key. Each example showcases different tactics, from personalized messaging to compelling CTAs, demonstrating how Hello Bars can be tailored to fit various business needs.

Here's a few key factors to remember:

Over to you now—it’s your turn to create an engaging hello bar for your brand and keep those conversions coming!